Avon and VML Brazil Launch Makeup Collection by Ana Castela

Avon and VML Brazil present the “Your routine becomes a stage” campaign for the first makeup line signed by singer Ana Castela. Avon and VML Brazil announce the launch of a new campaign. The strategy is titled “Sua rotina vira um palco” (Your routine becomes a stage). It marks the arrival of the A Boiadeira by Ana Castela makeup collection. Avon is the number one makeup brand in Brazil. VML Brazil created the entire strategy. The launch strategy runs throughout the month of November. Its kickoff began at a show. The event took place in Campo Grande on November 8. The traditional show intro was replaced. It gave way to a special countdown video. The intro video displayed campaign elements. Items like the hat, boot, heart, and gloss appeared. The video featured the phrase “A Boiadeira is coming”. During the occasion, the singer applied gloss on stage. She also spoke about the important launch.

Engagement and Activations

Temporary tattoos were distributed in the event line. Some contained a special “prize ticket”. The prize entitled the holder to a gloss from the new collection. Redemption happened with promoters on site. The brand and the singer utilized social media. They posted enigmatic videos on their official channels. This aroused curiosity among the fans. Exclusive actions were also held with fans. A special meeting took place with fan club members. The result was significant engagement.

“We are very happy with all the buzz our new collection is making. The partnership with Ana Castela is a milestone for Avon – she represents the voice of a generation that seeks to express itself with confidence and authenticity,”

Valéria Campos made the statement. She is Avon Brazil’s Head of Makeup Marketing. The campaign with Ana Castela is an example of unity. It successfully combines creativity with strategy. An immersive brand experience is created. The fashion film lasts 15 seconds. The video transports the viewer to a desert setting. It shows an atmosphere at sunset. The recording captures the essence of the collection. A film focusing on the lip gloss was also created. The gloss is the collection’s flagship product. Beta Harada, ECD at VML Brasil, comments on the success. The action connects to the artist’s roots. An OOH was installed in Amambai-MS. This is Ana Castela’s hometown. There is also wide promotion in partnership with Banca Digital.

Meet the Collection

The new collection includes four items. All are favorites of the singer Ana Castela. Avon Lip Gloss “A Boiadeira by Ana Castela” – R$69.90 It has ingredients that help maintain lip hydration. The gloss features a neutral color and bright particles. It can be worn alone or over lipstick. It is ideal for you to shine on all occasions. The item includes a silicone cover. It can be used as a keychain. The gloss also features a hat or boot charm. Avon Facial Blush “A Boiadeira by Ana Castela” – R$69.90 The item allows users to build their preferred look. This applies to daily use or stage appearances. Do not be alarmed by the initial black color. It reacts to your skin’s pH level. It transforms into an exclusive pink shade. This guarantees a unique look. The blush contains hydrating ingredients. It is the perfect finishing touch for your makeup. Avon Eyeshadow Palette “A Boiadeira by Ana Castela” – R$79.90 The compact packaging features an exclusive design. It is perfect for carrying in your bag. The palette consists of matte shadows. It also includes shimmery shadows. This provides different combinations. It is great for excelling on all occasions. Avon Power Stay Eyeliner Pen “A Boiadeira by Ana Castela” – R$55.90 It is ideal for those who love a perfect eyeliner look. The pen ensures your look stays intact all day. It has new packaging, but the same efficacy. It guarantees intense black eyeliner. The duration is up to 24 hours.