Riachuelo and Triya relaunch a vibrant summer collab

Riachuelo and Triya relaunch a summer collab with beachwear, versatile pieces and Casa line with exclusive hand-painted items from January 13.

The new Riachuelo and Triya collection reunites the two brands eleven years after their first partnership, in a collab that celebrates summer with color, lightness and personality. Focused on beachwear and versatile designs that move easily from the sand to everyday life, the launch also brings a special Casa Riachuelo curation, featuring exclusive and hand-painted items available nationwide from January 13.

As Riachuelo’s first major collaboration of 2026, the project combines the retailer’s mission to democratize quality fashion with Triya’s solar, creative DNA, known for authorial swimwear, bold prints and vibrant palettes. Together, they build a collection that channels Brazil’s tropical spirit for those who want to live the best of summer, at the beach and in the city.

Collab connects beachwear, everyday looks and Casa

The Triya + Riachuelo collab spans women’s, kids, beachwear, accessories and home decor categories. The pieces are designed to work both by the sea and in daily routines, creating easy combinations and looks that follow different moments of the day. The idea is to offer a practical, colorful summer wardrobe with a strong Brazilian identity.

The line introduces four print families that reinterpret some of Triya’s iconic patterns. Each one highlights the heat, light and relaxed mood of the season, always with fashion information and silhouettes that value different body types. Versatility is key, without losing attitude or comfort.

Four sunny print families

The Cereja family is light and fluid, exploring the freshness of cherries and the boldness of tulle, aligned with a rising trend in both beach and street fashion. It invites playful layering and transparency for contemporary, statement looks.

Inspired by the classic scarf, Bandana brings a boho-chic touch with red and brown tones that suggest a warm, sophisticated summer. These pieces speak to those who enjoy vintage references with a modern, urban twist.

The Solar family celebrates the energy of the season with vibrant colors and prints that radiate joy. These items reinforce Triya’s signature solar identity, in dialogue with Riachuelo’s democratic reach, creating standout looks for the beach, pool or getaway trips with friends.

With Radiante (Animal Print), the collab presents a fresh take on animal print, combining transparency, attitude and sophistication. It updates a fashion classic with a contemporary edge, ideal for those who seek bold, eye-catching pieces.

“Triya is one of the main references in Brazilian beachwear, and bringing this creative and vibrant point of view into our portfolio reinforces our commitment to democratizing the most authorial fashion in the country. This collection once again strengthens our pioneering role with successful artists and brands, translating the power of Brazilian design and our genuine connection with summer,” says Cathyelle Schroeder, CMO at Riachuelo.

Casa Riachuelo features exclusive Triya curation

The Riachuelo and Triya collab also expands into Casa Riachuelo with a curated selection that takes the brands’ solar lifestyle into home decor. The proposal is to translate the same tropical mood of the beachwear line into spaces and daily rituals.

Highlights include plates, serving dishes, bowls and jugs featuring prints from the Cereja, Sol and Zebra families, with some pieces hand-painted to underline the collab’s authorial and artisanal character. The line also offers ceramic vases, decorative objects, natural fiber baskets and printed towels, ideal for those who want to infuse their home with color, texture and a seaside atmosphere.

“We are very happy to present our second collab with Riachuelo, in an important chapter in which the brand looks to Brazil and its roots. In this launch, which also includes Casa items, we revisit iconic Triya prints and shapes for Riachuelo’s audience and scale. It is the union of our entire expertise in creating must-have pieces with distinctive fit and fashion content, alongside one of the largest fashion brands in Brazil,” says Isabela Frugiuele, Triya’s co-founder and creative director.

Collab strengthens Riachuelo’s authorial fashion platform

The partnership between Riachuelo and Triya reinforces the path the retailer has followed in recent years, seeking closer ties with its audience through creative, genuine stories that portray Brazil today. Beyond visibility at major cultural stages, Riachuelo invests in collaborations with artists and creators who echo the Brazilian spirit in their work.

So far, the brand has signed more than 70 collabs with national and international names, helping to democratize trends and tell authentic stories. Triya + Riachuelo joins this movement by broadening access to authorial fashion, with a collection that celebrates the country’s solar identity and highlights the strength of Brazilian design.

Campaign portrays a summer trip among friends

The collection’s campaign was shot on the coast and captures its solar spirit through real connections. The seaside backdrop reinforces the light mood of summer and builds the narrative of a trip among friends, marked by spontaneous encounters, freedom and good memories.

The story is led by Nathara Imbá, Caroline Costa, Isabelle Bittencourt and Manuella Botti, influencers who are also close friends in real life. This genuine bond serves as the starting point for the campaign, adding authenticity to the images and storyline and underscoring the idea that summer becomes more meaningful when it is shared.

With this perspective, Riachuelo and Triya place friendship at the center of the campaign, presenting summer as a time for connection, lightness and collective celebration. The message speaks directly to an audience that values experiences, memories and emotional ties as much as they value must-have pieces for the season.

Service

Launch: January 13.

Where to buy: Riachuelo e-commerce, physical stores and app.

Website: https://www.riachuelo.com.br/