Kopenhagen bets on a chilled Nhá Benta summer pause

Nhá Benta gets Coconut Mousse and Cherry flavors and returns on a stick: Kopenhagen turns summer breaks into a refreshing premium ritual.

With hotter days and faster routines, Kopenhagen is doubling down on seasonal relevance with Verão Kopenhagen—a summer platform designed to turn quick breaks into light, cool, and sophisticated experiences. The campaign’s message sets the tone: “Summer’s pause tastes like Kopenhagen.”

The brand frames the move around consumer behavior insights. Market readings cited from Euromonitor and MindMiners point to a growing appetite for “micro-joys” during summer—small, sensory rewards that balance indulgence, comfort, and purpose amid heat and emotional overload. Kopenhagen sees that space as a strategic opportunity to drive more frequent consumption.

A 360° plan to bring people into stores

The Verão Kopenhagen rollout follows a 360° approach, blending digital content, PR, activations, influencers, and in-store execution. The goal is to increase foot traffic and average ticket size, while positioning “KOP Summer” as a craveable destination for refreshing moments—even in the premium chocolate universe.

Nhá Benta leads the season

A flagship in the portfolio, Nhá Benta takes center stage with two seasonal flavors: Coconut Mousse and Cherry. Both arrive in 30g and 90g sizes, reinforcing the brand’s focus on innovation with fresher, highly commercial profiles for summer.

Another highlight is the return of Nhá Benta Gelada no Palito—served chilled on a stick—as a direct answer to the heat and a bridge between a classic product and a summer-style ritual. The campaign also encourages eating Nhá Benta chilled with or without toppings, playing up texture and sensory exploration.

Cold drinks and a wellness-minded collab

Across the season, Kopenhagen’s café areas are positioned as urban cool-down spots, spotlighting milkshakes, sundaes, iced coffees, and sodas. The lineup aims to increase in-store dwell time and support cross-selling with retail items.

One of the key new moves is an exclusive collaboration with Pura Vida for Matcha Latte options: sugar-free, vegan, and made with oat milk, including a strawberry version. The partnership taps into a global trend that mixes natural energy, wellness, and conscious indulgence—especially among younger audiences.

The summer menu also adds Espresso tonic with strawberry, coconut milkshake, hazelnut chocolate milkshake, coconut sundae, and hazelnut sundae.

Soul Good and Cherry Brandy expand the vibe

The Soul Good line gains momentum at the start of the year, positioned as a more balanced indulgence with practical snacks for on-the-go moments. Cherry Brandy returns to the spotlight as a refined icon, reinforcing the brand’s premium lifestyle cues for summer occasions.

The statement comes from Pedro Velardo, Senior Marketing Manager at Kopenhagen, who says Verão Kopenhagen was built from close listening to consumer behavior. The brand’s bet is to frame summer as a mindset of pauses, meet-ups, and small rituals—with more freshness and meaning.

More information: https://www.kopenhagen.com.br

Foto: Divulgação