Ex-BBB stars like Gleici and Gretchen staged a “symbolic lockdown” before storming TIM’s Creators House at Salvador’s Summer Festival, sparking social buzz with 5G and top security.
“Locked Down but Connected” Campaign Ignites Buzz
Mynd, Latin America’s top influence marketing expert, teamed with Stage and TIM for this Salvador Summer Festival hit. It kicked off with cryptic social posts from ex-BBBs. Fan hype built until the big reveal: a exclusive reunion in Salvador.
Talents streamed live content via TIM’s 5G, proving seamless connectivity at massive events.
Mynd believes in powerful storytelling, strategic talent use, and smart blends of brands, pop culture, and digital vibes.
CEO Fátima Pissarra praises the campaign’s fresh edge.
Creators House: Content Hub and Epic Talks
Inside TIM Creators House at the festival, stars crafted exclusive content. They hosted panels, brand activations, and fan meetups. Mynd and Stage curated icons like Gleici Damasceno, Isabelle Nogueira, Gretchen, Elana Valenaria, Pepita, Gizelly Bicalho, Aline Mattos, and Fernanda Bande.
They lit up TIM’s booth with talks and posts for personal channels and official brand feeds.
TIM Block Pin: Theft-Proof Fest Fun
The activation unveiled TIM Block Pin, a Bluetooth gadget shielding phones from theft in crowds. It merges digital safety with pop event thrills.
This ties into TIM’s Big Brother Brasil sponsorship, from the Glass House onward. Outcome: massive multi-platform engagement.
Photo: Press Release
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