With 1,600 guests, the Vogue Ball transformed Copacabana Palace into “Carnavália,” blending fashion, music and a headline-making crowd.Last Saturday (7), the long-running Vogue Ball returned to Rio for its sixth year in the city, taking over the legendary beachfront hotel with the theme “Carnavália: the fashion-forward opening parade of carnival.” The night framed Carnival as “the greatest show on Earth,” turning Brazilian cultural identity into a live, walk-through experience.

Vogue Ball and the “Carnavália” concept

Under the creative direction of Wado Gonçalves and Diego Ognibeni, the hotel’s six ballrooms received sets inspired by distinct Carnival expressions. Bold color palettes, tactile textures and visual storytelling guided guests from room to room without breaking the narrative flow.Music was led by Pretinho da Serrinha and Xande de Pilares, alongside invited DJs. Samba school Acadêmicos do Grande Rio also appeared during the night, bringing a taste of the parade avenue into the ballroom.

Celebrity guests at Copacabana Palace

Among the attendees were Sabrina Sato, Bianca Andrade, Deborah Secco, Cleo, Ticiane Pinheiro, Taís Araújo, Jordanna Maia, Jade Picon, Grazi Massafera, Gabb, Virginia, Malu Borges, Maria Braz, Didi Wagner, Bárbara Brito, Nicolas Prattes, Gabriela Loran, André Lamoglia, Paulo André, Tati Machado, Majur, Sheron Menezzes, Fátima Bernardes, Alan Souza, Pedro Andrade, Alice Carvalho and Rica de Marré, among others.Also spotted were Anttónia, Narcisa Tamborindeguy, Agatha Moreira and Rodrigo Simas, Dani Calabresa, Gkay, Luisa Brunet, Giullia Buscacio, Jonathan Azevedo, Camila Pitanga, Weena Tikuna, Lara and João Silva, and Rainer Cadete—matching the night’s maximalist, carnival-ready energy.

Brands behind the event

The event was sponsored by Beefeater, Jean Paul Gaultier and Kérastase, with support from 3 Corações, Bacio di Latte, Catupiry, Chandon, Comfort, Eudora, Francis, Gol | Air France, Lindt, Nuvemshop, Omoda | Jaecoo, Paula Torres, Rennova, Shopee, Stella Artois and Tônica Antártica, plus participating brands Bio Ritmo, Espaçolaser, Farm Rio | Azzas 2154 and PACCO.Photo: Lu Prezia, Roberto Filho, Leca Novo, Reginaldo Teixeira, Fabio Cordeiro (Press handout)