Camarote Aura debuts in Sector 2 with a rooftop view

Camarote Aura premiered during the technical rehearsal with a Sector 2 rooftop beside the drum break, unveiling one of Sapucaí’s sharpest sightlines.

The VIP space arrived as a brand-new commercial footprint on Rio’s Sambadrome. Set in Sector 2, right next to the first drum break area, it places guests where samba schools build momentum before hitting the avenue at full force—close enough to feel the pace, the chants, and the pre-parade tension.

With a mystical visual identity and a sensory concept, Aura leaned into an immersive atmosphere. The rooftop quickly became the headline feature, thanks to its privileged angle over one of the most electric zones of Marquês de Sapucaí.

The project was conceived by Luiz Guimarães, president of Unidos de Vila Isabel, and produced by Grupo Vibra, an entertainment holding celebrating 20 years in the market and entering Brazil’s most iconic event for the first time. Fabrício Bahruth, from Grupo Vibra, says the difference is service and party curation: “We want to bring into the box the same standard as Rio’s most talked-about parties, combining comfort, entertainment, and an unforgettable experience from the meeting point to Sapucaí.”

Until this year, the location hadn’t been commercially explored. That’s why Aura positions itself as a new way to watch the parade: the moment the schools arrive and emotion spikes. The setup includes three floors, indoor areas, outdoor vantage points, and access to the frisa.

Guimarães frames it as an experience built by people who truly know Carnival: “Those who live Carnival day to day understand the strength of Brazilian culture and what the audience wants to feel while being there. Creating a box in this never-before-used spot on the avenue is meant to offer something different—more than watching the parade, Aura is for those who want to experience Sapucaí in a way no one has before. I invited Vibra to add their expertise in major events, and together we’ll deliver a unique experience and turn this space into a new landmark on the avenue. It’s a box made by people who know Carnival for real and designed for those who want to feel Sapucaí pulsing up close,” says Luiz Guimarães.

Why the name “Aura” matters

Carnival commentator Milton Cunha explained the name and the symbolism of the spot: “What is Aura? We all have an aura! The word, of Latin origin, means that good feeling of wind on your face, a breeze. And why that name? Because the box is at the best point on Sapucaí, right in front of the gate where everything begins—the now, the today. At Aura, the audience will have the privilege of watching the schools getting ready, hearing samba singers perform old hymns calling on their ancestors, and seeing, up close, the front commission take the first step. Aura is a box to honor the parade—the stars are the Schools, and Aura will be there to applaud the sambistas,” Milton explained.

Lineup, parties, and premium food

Aura targets a young, always-online crowd with comfort, innovation, and a heavyweight lineup. Confirmed names include Ludmilla, Matheus e Kauan, Filipe Ret, Xande de Pilares, L7nnon, Ferrugem, Belo, Mumuzinho, BK, Kevin o Chris, Cabelinho, and more. The box also features Encontros Casuais, a resident band led by Mosquito and Inácio Rios, plus special editions of Rio party brands like Arca de Noé and DJ sets from Adorofrozen and SubaJovem.

One of the key nights is February 18, when Arca de Noé hosts a special show by João Gomes. On the food side, chef Tassi Lage signs the menu with a contemporary approach designed for long parade nights, including themed stations and service in the frisa.

Meeting point at Fashion Mall + transfers

Fashion Mall will serve as the official meeting point for check-in, kit pickup, and T-shirt customization. From there, guests can take an exclusive transfer with direct access to Camarote Aura, designed to streamline arrival and the return trip on parade nights.

About Grupo Vibra

With over 20 years in the industry, Grupo Vibra produces brands such as Rock the Mountain, Festival Village, Auê, and Arca de Noé, and operates venues including Bosque Bar and Alba Botafogo. The company holds Great Place to Work seals for 2024 and 2025, employs more than 300 people, and moves over 50 million reais per year. “We are living through one of Grupo Vibra’s most strategic moments. For this Carnival, we saw growth of about 50% in the number of events compared to the previous year, which directly reflects an increase in revenue and the consolidation of the brand as one of the country’s leading producers of premium experiences. It’s a result built with planning, artistic curation, and operational excellence. More than numbers, this growth reinforces the trust of the public, partners, and brands in our work. Carnival is an important thermometer for the entertainment market, and the results show we are on the right path, expanding our presence with consistency and innovation.”

Full schedule

Feb 13 – Matheus & Kauan, Mumuzinho, Encontros Casuais, Pauly, Bahruth and Suba Crew

Feb 14 – Cabelinho, Kevin O Chris, Encontros Casuais, Pauly, Cix and Underboss

Feb 15 – Belo, BK’, Encontros Casuais, Pauly, Ise, AdoroFrozen Crew and Rodrigo Ribeiro

Feb 16 – Ferrugem, Matuê, Encontros Casuais, Pauly, Cix, Momo Crew and Underboss

Feb 17 – Felipe Ret, L7nnon, Xande de Pilares, Encontros Casuais, Pauly, Ise, AdoroFrozen Crew and RR x Bahruth

Feb 18 – Arca de Noé with a João Gomes show, Ise, Yasmin Vilhena, Bruna Lennon and AdoroFrozen invites Bahruth

Feb 21 – Léo Santana, Ludmilla, Wiu, Encontros Casuais and Pauly

Service

Location: Sector 2 of Marquês de Sapucaí (next to the 1st drum break area)

Dates: Starting February 13, 2026 (every parade night)

Time: 8:00 pm

Tickets: Ticketmaster

Instagram: camaroteaura

Meeting point

Fashion Mall: Estrada da Gávea, 899, São Conrado

Check-in

Kit pickup

T-shirt customization with pre-set models, 8 color options, and a beauty area

Hours: Feb 09 to Feb 17 – 12:00 pm to 7:00 pm

Hours: Feb 18 – 12:00 pm to 6:00 pm

Hours: Feb 20 and Feb 21 – 12:00 pm to 9:00 pm

Round-trip transfer

Fashion Mall > Camarote Aura: Feb 13 to Feb 17, 7:30 pm to 12:00 am

Fashion Mall > Camarote Aura: Feb 21, 7:00 pm to 1:00 am

Camarote Aura > Fashion Mall: Feb 13 to Feb 17, 1:00 am to 6:00 am

Camarote Aura > Fashion Mall: Feb 21, 2:00 am to 7:00 am

Buffet

Signed by chef Tassi Lage

Antipasti station

Pasta-in-cheese-wheel station

Junk food station

Dinner buffet in bowls

Passing cocktails in the frisa

Dessert station (2:00 am to 5:00 am)

Breakfast coffee station (5:00 am to 8:00 am)

Open bar

Chopp Brahma, Stella Artois, Chivas, Absolut, Beefeater, Ballena, St Pierre, Redbull, Beats, Adoro Frozen, Kouda, Redbull

Photo: Press materials