Schutz brings ST-001 sneaker personalization to Nosso Camarote, giving away over 1,000 pairs across six nights at the Sambadrome.
For Rio’s Carnival, Schutz—a footwear brand under Azzas 2154—teams up with Nosso Camarote for a special activation at Marquês de Sapucaí. The experience runs on six event dates: February 13, 14, 15, 16, 17, and 21.
Inside an exclusive customization area, guests can personalize the ST-001, one of the brand’s standout sneakers. The concept blends fashion with comfort for long nights, spotlighting creativity, self-expression, and an urban lifestyle.
More than 1,000 pairs will be distributed throughout the activation. Custom options include paint markers, laces, charms, and other accessories, all selected on-site in the dedicated space.
The flow is built for ease during a busy party schedule. After finishing the manual customization, guests join a virtual queue via an app and receive a phone notification when the sneakers are ready for pickup. Delivery happens at the cloakroom, and the pair comes packed in a special eco-bag.
Beyond the customization station, Schutz also creates a photo-op set designed like an elevator, fully wrapped in the brand’s visuals and mirrors—made for capturing the moment with the finished sneakers.
A creator squad will document behind-the-scenes moments and the Schutz Carnival experience across the six nights. The lineup includes Juliana Calderari, Camila Alvarez, Laura Leão, Carol Garson, Giulia Calbucci, and Pietra Pellizzaro.
The activation is part of the Born to Stand Out campaign, signaling a new phase for Schutz by emphasizing authenticity and stronger ties with a new generation—putting real life and real consumers at the center.
Photo: Press release
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