At Camarote N1, Nestlé promotes Nutren Protein 15g as a symbol of modern, energetic, and healthy living.
During Rio’s Carnival, Nestlé joined the iconic Camarote N1 at Sapucaí to highlight Nutren Protein 15g as a product that blends nutrition, vitality, and joy. The initiative cements the brand’s position in the lifestyle space, linking wellness to culture and entertainment.
The brand’s goal is to demystify protein supplements and show that science and flavor can coexist harmoniously. “Nutren believes in the power of nutrition to live longer and better, in our own ways. We want to prove that science and taste can indeed go hand in hand to power each person’s lifestyle,” said Mariana Lemos, Head of Marketing at Nestlé Health Science Brazil.
Guests could sample Nutren Protein 15g and discover product innovations at the brand’s booth. The activation extends beyond the Carnival season, building a year-round relationship with consumers who value quick and efficient nutrition. During the Champions’ Parade, Nutren Protein 15g was also featured in tasting sessions and guest gift kits.
Through this strategic move, Nestlé reinforces Nutren’s role as a daily wellness ally, supporting a balanced lifestyle from work hours to Carnival nights.
Photo: Publicity
Gostou do nosso conteúdo?
Seu apoio faz toda a diferença para continuarmos produzindo material de qualidade! Se você apreciou o post, deixe seu comentário, compartilhe com seus amigos. Sua ajuda é fundamental para que possamos seguir em frente! 😊