At Ponte Vecchio for over 30 years, chef Cesar Valerio shares the key ingredients that keep his restaurant among Curitiba’s finest. As Brazil’s restaurant industry looks ahead to 2026, 69% of businesses expect higher profits this semester, according to Abrasel. In this competitive climate, chef Cesar Valerio of the award-winning Ponte Vecchio argues that success comes from balancing innovation with consistency.
Balancing tradition and trends
Valerio warns against blindly following culinary fads. “You have to know what’s here to stay and what’s just passing,” he says. Leading one of Curitiba’s most celebrated Italian restaurants, he focuses on exclusive recipes and solid management built on quality, care, and planning.
The ingredients of longevity
For the chef, some pillars never go out of style: strategic planning, customer care, and word of mouth. “There’s no better marketing than serving well enough to be recommended,” he remarks. Staff training and engagement also play a crucial role. “Qualified, motivated teams drive consistency.”
A complete dining experience
Today’s guests, Valerio says, expect more than good food—they want a complete experience. Ambiance, service, and authenticity matter. “From the moment the customer walks in until they leave, that sense of care makes all the difference.”
Service
Ponte Vecchio @restaurantepontevecchio Hours: Monday to Friday 11:30 a.m.–2:30 p.m.; Saturdays and Sundays 11:30 a.m.–3 p.m. Open every day. Private parking available. Phone: +55 (41) 3264-7193 Photo: Divulgação
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