Shot in an industrial warehouse, Sam Sabbá’s new video turns raw space into a powerful metaphor for artistic discipline and the true cost of chasing a dream.
Brazilian singer, songwriter and actor Sam Sabbá releases today, March 25, the official music video for “Donos do Tempo” (Masters of Time), his latest single. The track hit streaming platforms on March 20 and has already drawn attention for its lyrical depth and striking visual concept.
A manifesto about persistence
“Donos do Tempo” comes from an intimate yet universal place: the act of confronting the improbable. The song walks the fine line between the weight of chasing a goal and the courage it takes not to give up, even when everything around you suggests otherwise.
Sam himself describes the song’s core with striking clarity. “There’s a very delicate place between the persistence of chasing a dream and the courage not to abandon it. Because dreaming carries a weight, and sometimes it hurts,” the artist shares.
“The answer I found for the cost of a dream was: an eternity. It’s about persisting without guarantees and understanding that life belongs to those who know how to dream. You are the master of your own time — no one else.” — Sam Sabbá
The warehouse as a stage for creation
Directed by Kenny Kanashiro, the video was filmed inside a spacious industrial warehouse. The setting goes beyond aesthetics: it works as a symbol. The choice draws a clear parallel between the artist and the laborer, suggesting that a career, much like a physical structure, is built piece by piece, through time and dedication.
In the video, Sam is not simply the lead performer. He appears as a worker inside his own set, actively assembling the figure of “Sam Sabbá.” The visual narrative makes the artistic process visible, tangible and deeply human.
“No one is born ready. Everything is built, piece by piece, with time and dedication,” Sam adds. The line captures both the clip’s concept and the artist’s own creative journey.
Production and songwriting
The track was co-written by Sam Sabbá and Songz, and produced by Isaac Sabbá and Arkon Films. The project solidifies Sam’s identity as one of the most compelling new voices in Brazilian music, blending lyrical sensitivity with a bold visual language.
Event Info
- Single “Donos do Tempo” available on all streaming platforms since March 20, 2026
- Music video available on YouTube: https://www.youtube.com/watch?v=5CFhPhabndg
- Video direction: Kenny Kanashiro
- Production: Isaac Sabbá and Arkon Films
- Songwriting: Sam Sabbá and Songz
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