Rock in Rio takes over Rio before ticket sales

Rock in Rio has already begun—at least for those looking up at the skies of Rio de Janeiro this weekend. In a high-impact activation, more than 20 paramotors flew along the city’s coastline, bringing the festival’s identity to life and marking the countdown to general ticket sales.

Paramotors draw eyes across the coastline

On Saturday afternoon, the formation departed from Recreio dos Bandeirantes and followed the shoreline through Praia da Reserva, Barra da Tijuca, São Conrado, Ipanema, Copacabana, and Leme. The 1.5-hour flight turned the coastline into a massive viewing area.

The aerial display was amplified by planes carrying the message “EU VOU,” reinforcing the campaign and expanding the visual reach of the activation.

The spectacle returns on Sunday afternoon, offering one last chance to witness the coordinated flight.

City landmarks join the campaign

At street level, the festival extended its presence through installations across key locations. Giant 1.9-meter guitars were placed at Arpoador, Aterro do Flamengo, and Lagoa Rodrigo de Freitas, all featuring Rock in Rio branding.

These installations quickly became interactive hotspots, encouraging visitors to take photos and engage with the festival atmosphere ahead of September.

The Sugarloaf cable car also joined the activation, carrying a Rock in Rio flag during its early morning runs.

Night projections and drones expand reach

After sunset, the activation shifted to mobile projections. Vehicles equipped with LED displays and holographic visuals traveled along the coastline, projecting Rock in Rio imagery across the city.

At Lagoa Rodrigo de Freitas, drones carrying flags and the “EU VOU” message added another layer to the campaign, ensuring visibility across multiple iconic locations.

The combined effort creates a continuous presence across air, land, and landmarks, reinforcing anticipation for the upcoming festival.

Ticket sales begin Monday

All these activations lead to a key moment: the general ticket sale for Rock in Rio. Sales begin Monday, June 8, at 7 PM, exclusively through the official Ticketmaster website.

With the city already immersed in the festival’s atmosphere, demand is expected to be strong.

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