“Com Propósito” by Willians da Rocha becomes a bestseller in the US and Brazil, highlighting leadership with empathy and purpose in hospitality.
The book “Com Propósito: From the Technical Backstage of Hospitality to Global Leadership” by Brazilian author Willians da Rocha reached #1 in sales on Amazon Brazil in the Personal Transformation and Religion categories, and also topped the Amazon US Personal Transformation chart.
This success cements its status as an international bestseller, establishing it as a contemporary reference on purpose-driven leadership, technical expertise, and empathy, inspiring readers worldwide.
Leadership and hospitality with purpose
With an authentic and inspiring approach, the author presents a new vision of leadership in modern hospitality, arguing that true excellence lies in combining technology, sensitivity, and purpose.
The narrative unveils the behind-the-scenes of hospitality and shows how human-centered management can transform both guest experience and team performance. Thus, the book stands out for addressing the balance between innovation and empathy in the hospitality industry.
Career and innovation
An expert in hospitality technology, Willians da Rocha has over 14 years of experience across hotel chains ranging from economy to luxury segments.
His projects include initiatives at Cassino Puma Rosário in Argentina and Ibis Estación Central in Chile. He also developed a pioneering cloud-based Wi-Fi system for Accor, connecting guests across more than 160 hotels in Brazil.
This innovation anticipated connectivity trends and reinforced technology’s role as a strategic pillar in modern hospitality.
Global recognition and impact
In his book, Willians argues that Brazil can become a global benchmark in hospitality when technical skill and empathy work hand in hand. The book’s international recognition highlights both the author’s talent and the strength of Latin American hospitality on the global stage.
“Com Propósito” is available in both digital and print editions on Amazon Brazil and the United States, sharing a message that values people, purpose, and innovation.
