Cultrix publishes “The Outsider Strategy” in Brazil, by Babes founder Ciera Rogers, an icon of inclusive fashion.
The book “The Outsider Strategy”, released by Cultrix, tells the story of American entrepreneur Ciera Rogers, founder of the women’s fashion brand Babes. The work reveals how she turned her differences into strength, becoming a reference in inclusive fashion and women’s entrepreneurship.
Rogers, CEO of a multimillion-dollar brand worn by celebrities such as Kim Kardashian and praised by Beyoncé, believes that what makes women different is actually their superpower. The book serves as a powerful manifesto for women who have ever felt marginalized by societal norms.
Born into a humble Black family, Rogers shares memories of childhood struggles and her path to building a digital fashion empire. Her brand, Babes and Felines, celebrates diverse bodies and real women’s stories.
With direct language and practical advice, Rogers encourages women to turn their personal journeys into entrepreneurial assets. She writes, “Being an outsider taught me to reinvent myself and transform what seemed like weakness into competitive advantage.”
The book explores self-esteem, identity, racism, representation, and innovation, offering an inspiring read for women ready to create their own paths with courage and authenticity.
“‘The Outsider Strategy’ was written for every woman who’s ever been told she’s too feminine, too poor, too loud, too much of anything to succeed. Ciera Rogers is here to show you that your ‘too much’ is your superpower.” – Vivian Tu, author of “Rich AF”.
The book has also been praised by Liz Tran, founder of Reset, and Everette Taylor, CEO of Kickstarter, who highlight its authenticity and empowering message.
About the author
Ciera Rogers is a Los Angeles-based fashion designer and founder of Babes. With over two million followers, she advocates for body positivity and women’s empowerment. Her work has been featured on Fox, Vogue, Mashable, and The New York Post. “The Outsider Strategy” is her debut book.
About Grupo Editorial Pensamento
Founded in 1907, Grupo Editorial Pensamento publishes thought-provoking books that inspire personal and social change. Its imprints—Pensamento, Cultrix, and Jangada—maintain a catalog of about 2,000 titles and launch 80 new books annually.
Service
Book: The Outsider Strategy
Author: Ciera Rogers (https://cierarogers.com/) (@cierarogers)
Publisher: Cultrix
Pages: 248
Price: R$62.00
Available at: https://www.amazon.com.br/Estratégia-Outsider-Precisa-Encaixar-Empreendedora/dp/6557363867
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