Terra turned Brazil’s street Carnival into a brand showcase, mixing live experiences and digital activations that reached 3 million revelers and 52 million impacts.
Categoria: Carnival
No stage, no speakers—just music on the ground. With 43,000 revelers, Charanga do França turned São Paulo’s streets into a shared urban symphony.
This Saturday (Feb 28), the “Camarote da Folia” brings music, food trucks, and free fun for families at the Supermarket store in Campo Grande.
Special Group champions with Viradouro, Julinho Nascimento and Rute Alves now lead União de Maricá’s flag in their elite debut.
Alegria de Copacabana confirms Ronaldo Yllê’s renewal as official interpreter for Carnival 2027, ensuring musical consistency in its projects.
The hotel turned the Arpoador VIP box into a haven of hospitality, fine dining and networking at Rio’s Sambadrome.
After winning the Série Ouro title, Union of Maricá confirms Patrick Carvalho to lead its front commission in the Special Group debut.
In just 6 days, Claudia Leitte delivered 8 shows, sold out every abadá, drew 700K in São Luís, and won 6 awards in Salvador — her most iconic Carnival yet.
The celebrity stylist was one of the highlights at Copacabana Palace during the 6th edition of CARAS Magazine’s Posh Golden Carnival in Rio de Janeiro.
Brazilian actress Pietra Quintela called it her “first real Carnival experience” after watching Rio’s Champions Parade from the VIP Camarote N°1 with her parents.
Rio’s most iconic samba awards night lands on March 4 at Vivo Rio. Tickets are nearly sold out — and prices go up the moment each batch runs out.
Fresh off their Série Ouro championship, União de Maricá locks in singer Zé Paulo Sierra for their historic Grupo Especial debut in 2027.
Vannessa Gerbelli, ex-BBB contestants, and Bloco Cordão do Bola Preta attended Camarote Rio Praia during Champions Parade that closed Rio’s Carnival with authentic samba.
Celebrities packed the NOSSO VIP lounge to cheer Rio’s champion samba schools, alongside electrifying sets by Anitta, Nattan and more.
Rio’s Alma Rio Camarote hosted Brazil’s first official Burning Man experience during the Champions’ Parade night, blending samba and immersive art.
The Queen of Samba brought down the house at Rio’s most exclusive box alongside Mangueira’s Old Guard to close out Carnival 2026.
Ferrugem headlined the final night of Camarote 011 at São Paulo’s Carnival. The sold-out premium space is already announcing tickets for 2027.
At Rio’s Champions Parade, Marina Ruy Barbosa wore Cult Gaia’s newest NY runway piece — standing beside founder Jasmin Hekmat on her first-ever visit to Brazil.
At Rio’s Champions Parade, Marina Sena reunited with Cult Gaia founder Jasmin Hekmat — the designer visiting Brazil for the very first time.
At Rio’s Champions Parade, Jade Picon wore a Hering tee and high-waist denim shorts — proving basics can steal the spotlight at Sapucaí.
On the final night of Rio Carnival, Camarote N°1 brought together UFC champion Alex Poatan, Sabrina Sato, and Rebeca Andrade to mark 35 years at Sapucaí.
On February 22, Bloco 7 de Paus closes Vila Isabel’s street carnival celebrating the legacy of Brazilian music icon Mart’nália on Boulevard 28 de Setembro.
The 8th edition of ‘Baile Concerto – A Saideira’ brings together Brazil’s Bahian Carnival and orchestral music live from Salvador’s iconic Concha Acústica, this Sunday at 7 PM.
Rio’s metro runs nonstop from Saturday (Feb 21) at 5am through Sunday (Feb 22) at 11pm — covering Carnival’s biggest events this weekend.
With 300 people with disabilities and the samba “Work is a right,” Percussomos do Amor parades on Feb. 22 in Niterói, Brazil.
Marina Ruy Barbosa, Matt Smith and Sophie Charlotte were among the highlights at Camarote Alma Rio, the hottest spot at Rio’s Marquês de Sapucaí in 2026.
At an exclusive Rio sunset party, Elisa Zarzur wore a red Cult Gaia gown to celebrate the brand’s official arrival in Brazil during Carnival week.
Even after the holiday, Carnival’s spirit remains strong — discover how to enjoy the after-party with balance, good food, and cold beer.
Kids’ block Charanguinha do França parades on February 21, turning downtown São Paulo into a musical and playful carnival space.
Camarote Euphoria wraps up São Paulo’s Carnival with live shows by Renato da Rocinha and Um Toque A Mais at the Champions Parade.