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350K people at Brazil’s largest Country Music Carnival

AgroPlay Summer Festival brought Ana Castela and Zé Felipe to Balneário Camboriú’s Central Beach. Drone show and 360° stage marked 2026’s carnival season.

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Approximately 350,000 people attended the beachfront event last Saturday (14). The free festival established Balneário Camboriú as the stage for Brazil’s largest Country Music Carnival.

The structure was impressive. The festival featured a 177-foot stage, a 66-foot catwalk, and a 360° island in the middle of the crowd. Nine towers with sound systems and LED screens were distributed across the beach.

More than eight hours of entertainment

The party kicked off at 3 PM with Zé Felipe. Next, the stage welcomed Duda Bertelli, known for hits like “Ficou No Quase” and “Procura-se”. The Muierada project also energized the afternoon. The group has gained social media attention since December by blending country music with arrocha rhythms.

The duo CountryBeat announced during their set a collaboration with Ana Castela on their DVD “Isso é CountryBeat”. The pair Léo & Raphael, known as “Os Meninos da Pecuária” (The Ranch Boys), also performed.

Ana Castela delivered the night’s climax. Her show featured striking choreography, special effects, and grand visual production. The Central Beach became a true country music spectacle.

Korean influencer joins the stage

One of the most talked-about moments was the appearance of South Korean influencer Sunghoon Jang, known as Hooni. A declared fan of Ana Castela, he joined the stage during CountryBeat’s and Muierada’s performances.

Before the first act, drones drew AgroPlay’s logo in the sky, the phrase “AgroPlay loves Balneário Camboriú”, and iconic images like a moving horse and a cowboy hat.

https://www.youtube.com/live/ZOcW9mu27NI?si=aF–gLVz6P3JQ1Ip

Event week activities

The buzz started days earlier with the AGP Experience. The open-to-the-public footvolley tournament took place at Pontal Norte. The event brought together professional athletes and guest artists.

All production was funded through 100% private investment. The event did not use public resources. The organization also provided exclusive YouTube streaming, expanding reach throughout the country.

Photo: Vagner Assunção

350K people at Brazil's largest Country Music Carnival
Photo: Courtesy
350K people at Brazil's largest Country Music Carnival
Photo: Courtesy
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