Starting Feb 5, 99Food and McDonald’s roll out Carnival combos in the 99Food app, with free delivery and up to 60% off select sandwiches.
The two brands picked Carnival to launch their first-ever campaign together. Running through the end of the festivities, the activation introduces three combos built around how people actually celebrate — from hitting street parties early to staying in with comfort food — and all deals are exclusive to the 99Food app.
Alongside the combos, the campaign includes up to 50% off selected items and an interactive app experience. When users open the app, they choose their “Carnival mode” via on-screen banners and get taken straight to matching offers.
Three combos, three vibes
Online, each combo is tied to a different Carnival persona and promoted by a roster of digital influencers assembled for the campaign, led by creators Lucas Guedes and Rapha Vicente.
“Sofá eu Quero” (“Couch, please”) speaks to homebodies, featuring a McOferta with either a McChicken or Cheeseburger, plus medium fries and an Ovomaltine McFlurry.
“Cedo eu to lá” (“I’ll be there early”) targets street-party fans. Customers can choose a Big Mac, Double Burger Bacon, or McChicken, paired with medium fries and a 400ml drink.
For gamers on their days off, “Farmar eu Vou” (“Time to grind”) bundles options like a Cheeseburger, Chicken Jr., medium fries or an apple or banana pie, plus a 400ml drink.
What the brands say
“Para o Méqui, o Carnaval é mais uma oportunidade de estar próximo dos nossos clientes oferecendo conveniência e praticidade. Ao lado da 99Food, reforçamos nosso compromisso de ouvir o consumidor e criamos ofertas que acompanham os diferentes momentos e ritmos da folia. Seja no esquenta, no bloquinho ou na curtição em casa com a família, todo mundo vai poder curtir à sua maneira, aproveitar combos no precinho e matar a Fome de Méqui”, explica Ilca Sierra, Diretora de Marketing do McDonald’s no Brasil.
“Cada pessoa tem um modo único de curtir o Carnaval, e a 99Food, que entende as necessidades do brasileiro, estará por perto para apoiar os diferentes jeitos de aproveitar a data. A colaboração com o McDonald’s, que já faz parte do cardápio de caseiros e festeiros, reforça o compromisso da marca em oferecer preços justos e conveniência para todo mundo na festa mais importante do Brasil. Nosso aplicativo garante o sanduíche do bloco ou para assistir aos desfiles das escolas de samba do sofá, com descontos exclusivos que o usuário só encontra na 99Food”, diz Ana Verroni, CMO da 99.
Where and when
The promotion runs until Feb 18 in every city where 99Food operates.
Digital and streaming rollout
The campaign also expands into digital and streaming channels, including placements on Meta, TikTok, Prime Video, and Twitch.
99’s Carnival beyond delivery
The celebration isn’t limited to the app. 99Food is the official delivery partner of Rio Carnaval 2026, backing major moments like the Sapucaí parades and the Copacabana beach fan fest for public viewing.
Meanwhile, 99’s street-block sponsorships include a first: bringing Ivete Sangalo to Carnival in Brazil’s Southeast. The brand ambassador led the “SeráQPede” block in Rio de Janeiro and 99’s “Quem Pede, Pede” block in São Paulo. The company also sponsored Salvador’s Bloco Coruja, traditionally fronted by the singer.
Service
Campaign: 99Food + McDonald’s Carnival offers
Dates: Feb 5 to Feb 18 (or through the end of Carnival, depending on the campaign)
Where: 99Food app
Terms: themed combos, free delivery, and discounts (including up to 60% off select sandwiches and up to 50% off selected deals, as available in-app)
Availability: all cities where 99Food operates
Photo: Press handout
