High above Rio at Sugarloaf, Allegria introduced its 2026 Carnival queens, muses and male muse with a helicopter arrival and a sunset toast.
The brand welcomed guests, press and entertainment heavyweights on Thursday late afternoon for a cocktail reception that made the new titles official. The announcement took place at Aráa, a restaurant inside Parque Bondinho Pão de Açúcar®, overlooking one of Rio’s most iconic landmarks.
Some attendees made an aerial entrance via an operation led by Helisul, handling helicopter logistics from Lagoa to the venue. The setting and the golden-hour mood framed the event as Allegria’s kickoff moment on the road to the Sambadrome.
Muses and the male muse
The newly announced lineup reflects Allegria’s irreverent, diverse and party-driven spirit for 2026. The muses include Adriane Galisteu, Gkay, Tati Barbieri and Viviane Araújo—names strongly linked to pop culture, fashion and samba.
The male muse title went to Theodoro, underscoring the venue’s contemporary, inclusive positioning for the upcoming Carnival season.
Queens: “Loucura” and “FeijoaJay”
A staple of Rio’s social scene and comedy culture, Narcisa Tamborindeguy was confirmed as Queen of “Loucura,” a title that captures Allegria’s playful identity.
Nicole Bahls takes on the role of Queen of FeijoaJay, one of Allegria’s most traditional and sought-after food experiences, widely known for drawing crowds within the venue’s program.
What it signals for 2026
With relaxed conversations, sunset cheers and celebrity meet-ups, the cocktail event reinforced Allegria’s strategy: create a celebration hub built on experiences and headline names. The announcement sets the tone for the venue’s next chapter toward Carnival 2026.
Photo: G2Films
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