Carlo Ancelotti toasted with Denilson, Júnior and Vampeta at Bar Brahma’s VIP box at Anhembi Sambadrome. The Italian coach’s Brazilian immersion tour continues to Rio.
The Brazilian National Team coach experienced his first São Paulo Carnival on Saturday night (14). Carlo Ancelotti was one of the main attractions at the Bar Brahma VIP Box at the Anhembi Sambadrome in São Paulo. There, “Mister” met three historic Brazilian football legends: Denilson Show, Júnior and Vampeta.
The meeting is part of a Brazilian culture “crash course” promoted by Brahma, the National Team’s historic partner. The brand has taken on the role of promoting a cultural immersion for the Italian coach, essential on the path to the sixth World Cup title.
Carnival tour across Brazil
As a distinguished spectator of the São Paulo Carnival Special Group samba school parade, Ancelotti had a great time. He took the opportunity to make videos and take photos of the sambadrome presentation.
Ancelotti’s carnival marathon began on Friday (13), when he experienced Salvador’s Carnival. This Sunday (16), the coach will attend the Rio Carnival at VIP Box Nº1, closing his journey through Brazil’s biggest celebration.
Ancelotti’s journey through the Brazilian celebration connects with Brahma’s “It’s Allowed to Believe” campaign, which understands the importance of the sixth title for fans.
For the brand, there’s no better place than Carnival for the coach to feel the emotion of Brazilian culture up close, whether in the streets or on the avenue. The experience should strengthen the bonds between the manager and the Brazilian soul, fundamental for the National Team’s success.
Photos: Patrícia Devoraes/Brazil News, Brahma Press Office
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