Sapucaí welcomes its first immersive projection for Carnival’s official opening, with Anitta’s voice commanding the historic moment on the samba avenue.
Beats inaugurates Carnival 2026 with an unprecedented action that transforms the audience’s visual experience at Earth’s greatest show. For the first time, the samba avenue receives a large-scale projection to officially mark the beginning of the celebration, blending technology and tradition in a single moment.
The voice chosen to lead this historic opening was Anitta, one of Brazil’s most iconic artists. With her signature energy, she invites revelers to get into the spirit and experience every beat intensely, reinforcing the emotional connection between the brand and the audience.
Pioneering Carnival territory
The initiative marks a new chapter for Beats in Brazilian Carnival. The brand has already won over revelers with QG Beats, which has become a must-visit spot during the festivities, and with the recent launch of Green Mix. Now, the Sapucaí projection expands this presence and consolidates the company’s pioneering role in the world’s largest popular celebration.
The action demonstrates how Beats continues innovating and elevating consumer experiences, creating memorable moments that go beyond the product. The combination of immersive technology, cultural identity, and the participation of one of Brazilian music’s biggest stars reaffirms the brand’s positioning as a reference in Carnival celebration.
Photo: Disclosure
