Inside Vila Isabel’s workshop, Aura unveiled its Approve T-shirt collab—signaling a style-forward debut at a new Sapucaí spot for Carnival 2026.
The big reveal from Aura for Carnival 2026 is an exclusive collaboration with streetwear label Approve. The drop features author-designed T-shirts that blend fashion, attitude, and urban identity—built to reflect the suite’s contemporary spirit as it moves to a new location on Rio’s Sambadrome.
Bold graphics, a refined color palette, and cuts designed to fit different styles underscore Aura’s positioning beyond nightlife. The project aims to connect entertainment with behavior, aesthetics, and lifestyle—values that also align with Approve’s brand universe.
The campaign was shot at Vila Isabel’s Carnaval workshop, a setting that highlights diversity, strength, and authenticity. According to the announcement, these are core ideas guiding both Aura and Approve.
During Carnival, the T-shirts will be part of the Aura experience for guests. One of the key touchpoints is on-site customization at the official meeting point, located at Fashion Mall.
Fashion Mall will also host check-in and boarding for an exclusive transfer service. The ride is designed to deliver direct access to Marquês de Sapucaí, streamlining arrival at Aura’s new address on the parade route.
Produced by Grupo Vibra, Aura says the partnership reinforces its goal of delivering a full-scope premium experience—mixing music, fashion, comfort, and creative curation—positioning the project among the most anticipated launches for Rio’s 2026 season.
Photo: Divulgação
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