Avon Power Stay takes over Rio’s Carnival makeup

At Aterro do Flamengo, Avon brings Power Stay to Carnival 2026, signing makeup for iconic Rio blocos on Feb 15 and 16

The push spotlights the launch of Power Stay Creamy Vinyl and frames Avon Power Stay as “the official lipstick of Carnival,” inviting crowds to try Lip Art as a creative statement during the festivities.

Avon Power Stay at Carnival 2026

Avon says the plan is part of its broader Carnival 2026 presence and reinforces its position as a leader in makeup in Brazilian households*.

Before Rio, the schedule kicked off in January with Avon sponsoring CarnaUOL, held on January 24 in São Paulo.

At the event, attendees could touch up their makeup, get a Lip Art look, and join a game for a chance to take home the new Avon Power Stay Creamy Vinyl.

Power Stay Creamy Vinyl: key details

Avon Power Stay Creamy Vinyl features a satin finish with a glossy touch and promises up to 16 hours of wear—built for the pace of Carnival.

It comes in 10 shades: Vermelho Rosado, Malva Magnético, Magenta Fascinante, Nude Musa, Rosa Castanho, Marrom Coral, Vermelho Rosê, Vermelhaço, Tô de Vinho, and Uva Rosada.

Avon Power Stay schedule in Rio

In February, activations move to Rio de Janeiro, with Avon signing makeup and bringing the Lip Art trend straight into the bloco route.

On February 15, Avon joins Bangalafumenga.

On February 16, the brand appears with Sargento Pimenta and Carrossel de Emoções.

All activations take place at Aterro do Flamengo, and the crowd will also be able to hear Avon’s own Carnival marchinha during the parades.

Service

CarnaUOL (Avon sponsor): January 24, São Paulo (SP)

Bangalafumenga (Avon makeup): February 15, Aterro do Flamengo, Rio de Janeiro (RJ)

Sargento Pimenta (Avon makeup): February 16, Aterro do Flamengo, Rio de Janeiro (RJ)

Carrossel de Emoções (Avon makeup): February 16, Aterro do Flamengo, Rio de Janeiro (RJ)

Photo: Disclosure