Tequila liqueur Ballena takes over exclusive booths in Rio, São Paulo and Olinda, including CBF’s booth at Sapucaí, during Carnival 2026.
The creamy Tequila liqueur brand announces its official programming for Brazil’s biggest party with strategic activations in the country’s three main Carnival destinations. The choice reinforces Ballena’s positioning in the experiences and lifestyle territory.
Rio de Janeiro hosts high-impact actions
In Rio de Janeiro, Ballena will be present at parties such as Camarote N1, Aura and Better Days. The highlight is the presence at CBF’s booth at Marquês de Sapucaí, expanding the brand’s visibility among celebrities, influencers and strategic guests during the official parades.
At Camarote N1, the brand will have an exclusive space with customized scenography for guests, creating an immersive experience that translates the Ballena universe to the Carnival audience.
Expansion to Olinda and São Paulo
In Olinda, Ballena is present at Carvalheira na Ladeira, one of the most sought-after events of Pernambuco’s Carnival. The action expands the brand’s strategy beyond the Rio–São Paulo axis, connecting with different party formats and audiences.
In São Paulo, the brand confirms its presence at a booth in Anhembi, in addition to promoting parties and gatherings with content creators and opinion leaders at different points in the city.
Being present at Carnival is a strategic choice for Ballena because it’s a moment when culture, celebration and behavior meet. Carnival is a natural territory for the brand and being at parties, booths and different experience formats allows us to go beyond the product, creating real connections with people. Expanding our presence in Rio, São Paulo and Olinda is part of the strategy to build Ballena consistently, dialoguing with different audiences and reinforcing our connection with the country’s major cultural moments. Fernando Gorayeb, co-founder and CEO of Ballena
With a program that combines music, gatherings and presence at strategic events, Ballena reinforces its positioning as a brand connected to Brazil’s major cultural moments during Carnival 2026.
Photo: Press Release
