Bob’s sponsors Glamour Salvador 2026, runs the food court, and offers 10% off the camarote wristband for Bob’s Fã members.
Bob’s, Brazil’s first fast-food chain and one of the country’s pioneering food franchise networks, has been named the official sponsor of Camarote Glamour Salvador 2026. The brand is expanding its Carnival footprint with an owned on-site operation and an exclusive perk for customers enrolled in its loyalty program.
10% off for Bob’s Fã members
The offer is tied to Bob’s Fã. Customers who purchase the Trio Bob’s Glamour at any Bob’s location receive a promo code for 10% off the Camarote Glamour Salvador wristband.
The Trio Bob’s Glamour has a suggested price of R$ 39,90 and includes the Big Glamour sandwich, fries, and a soft drink, plus a complimentary ice-cream cone. To join, customers can download the Bob’s app and redeem the benefit.
Bob’s runs the food court
Inside the venue, Bob’s will operate the Glamour food court from Friday through Tuesday of Carnival. The menu is designed for quick, satisfying refuels between shows and includes the exclusive Big Glamour item.
Items announced for the event include:
Big Glamour (R$35)
Double Cheeseburger (R$30)
Crispy Milk Shake 500 ml (R$30)
Vanilla Milk Shake 500 ml (R$30)
Mega Fries (R$30)
Building on major event partnerships
The activation aligns with Bob’s broader strategy of showing up at major Brazilian cultural and entertainment events, including Rock in Rio, The Town, Carnival in Rio de Janeiro and São Paulo, and the São João festival in Campina Grande. In Bahia, after appearing at Festival de Verão 2026, the brand now steps deeper into Salvador by joining the street Carnival recognized by Guinness World Records.
“Fazer parte do Carnaval de Salvador é muito simbólico para o Bob’s. Está no DNA da marca participar de grandes eventos e criar experiências que vão além do produto. Pelo segundo ano consecutivo no Camarote Glamour, queremos proporcionar aos foliões momentos de recarga de energia, sabor e conexão, agora também com um benefício exclusivo para os fãs que fazem parte do nosso programa de vantagens”, afirma Renata Brigatti, diretora de Marketing do Bob’s.
Photo: Press release
