For the third year running, Bob’s storms Rio’s Arpoador Suite with free Crocante Milkshake, cooling Carnival frenzy with indulgent festivity.
The chain boosts its big-event playbook. It hands out shakes at two exclusive spots: inside the suite and at the Hotel Fairmont meetup point. All in 300 ml sizes, featuring vanilla too.
Crocante Shake Steals the Party
The Crocante Milkshake shines as the activation’s star. A fan favorite on Bob’s menu, it delivers a refreshing break amid the Carnival heat.
Bob’s Milkshake is already an icon on our menu and fits Carnival vibes perfectly: indulgent, refreshing, and ideal for celebrations. Bringing it to one of Sapucaí’s hottest suites amps up the emotional bond with fans.Renata Brigatti, Bob’s Marketing Director
This move cements Bob’s as the go-to for consumer celebrations. It blends product with high-energy entertainment.
Big Events Strategy Pays Off
Carnival fuels out-of-home dining, per Abrasel data. Tourism and gatherings draw crowds to prime spots.
Bob’s hits nationals like Rock in Rio, The Town, and Campina Grande’s São João. It ramps up visibility and trials.
Carnival is one of Brazil’s biggest cultural icons, and being here for the third straight year underscores Bob’s commitment to genuine consumer connections, celebrating life’s key moments. Our Arpoador Suite spot nails the strategy of merging brand, product, and entertainment in a high-energy vibe.Renata Brigatti, Bob’s Marketing Director
Event Details
Event: Arpoador Suite – Rio Carnival
Dates: February 13, 14, 15, 16, and 21
Activation: Exclusive Bob’s Milkshake Giveaway
Photo: Disclosure
