100,000 revelers flood São Paulo streets on Feb. 14 as Bloco Tarado Ni Você marks 12 years, channeling iconic Brazilian film characters in “Cinema Transcendental”.
National pride on parade
Bloco Tarado Ni Você redefined São Paulo’s carnival over 12 years. This year’s Cinema Transcendental turns streets into a cinematic dream, featuring Tieta, Gabriela, Pixote, and Zé do Caixão.
Founders spotlight the surge. “We’re in a powerful reconnection with Brazilian culture through cinema”, shares Raphaela Barcalla, executive director.
This year’s parade celebrates Brazilian cinema’s power: its stories and iconic characters like Tieta from the Backlands, immortalized by Sônia Braga turning 30. Pixote, Orpheus, Lisbela— so many. We want to bring them to the streets to play, mock, and point out issues, especially in this election and World Cup year. Carnival’s perfect for messaging the nation.
Rodrigo Guima, creative director, adds the political edge.
Caetano Veloso roots
The bloc honors Caetano Veloso yearly. Samba-reggae and afoxé remix his hits. Guests included Duda Beat, Luedji Luna, and Caetano himself.
Music in movies is an old thing for me. As a kid, I’d pretend to score films with a paper straw in Santo Amaro, whistling tunes I made up on the spot for scenes only I saw.
Caetano Veloso, 1977 archive (SRTV/Embrafilme).
Event Details
Bloco Tarado Ni Você presents: CINEMA TRANSCENDENTAL.
Colors: Orange, Red, and Magenta.
Costume: Dress as your favorite Brazilian film character!
Date: February 14, 2026 (Saturday).
Time: Gathering at 11:00 AM / Kickoff at 12:00 PM / Ends 3:00 PM.
Start: Ipiranga Ave x São João Ave crossing.
Route: Ipiranga Ave > República Square > São Luís Ave > Consolação St > Cel. Xavier de Toledo St > Theatro Municipal (Ramos de Azevedo Square).
12 Years of Legacy
Iconic themes since 2014: “Vamos Comer Caetano” (2014-15), “Somos Todos Tieta” (2016), up to “TUDO JÓIA!” (2025). Moments like golden balls raining on Theatro Municipal forge shared memories.
Photo: Victor Moriyama / Press Release
