Extra Power and Flying Horse hit street parties nationwide, while Fruit Shoot joins kids’ matinées: Britvic Brazil ramps up for Carnival 2026.
Britvic Brazil, one of the country’s largest non-alcoholic beverage companies, has confirmed a lineup of strategic sponsorships for Carnival 2026. The plan targets distinct audiences: energy drinks Extra Power and Flying Horse move into street circuits and large-scale events, while Fruit Shoot, Maguary’s kids’ juice line, shows up in family-focused programming.
“Carnival is a time of emotional connection and cultural celebration. We want our brands to be part of people’s journey and memories.”
According to Thamara Mileski, Britvic Brazil’s Head of Marketing, the idea is to meet consumers across different Carnival moments. From the energy of following a sound truck to children’s first Carnival experiences, the company is betting on real-world presence and activations to strengthen brand connection.
Extra Power targets Central-West and the Triângulo Mineiro
Extra Power kicks off with a major presence in Goiânia on February 7. The brand will be in ten celebrations: Bloquinho do Nord 23 and Bloquinho dos Neiff (with exclusive, customized brand bars), plus Folia Goiá, Parada Beer, Bloquinho Aê, Uai, Café Nice, Salserim, Carrinho de Mão, and Meu Pai Te Ama + Madá.
Next, from February 13 to 17, the brand continues at Carnaval de Goianésia (GO), held at Parque da Lagoa, Praia do Cerrado. The activation reinforces regional presence and a sertanejo-rooted identity through the event’s bar operations.
To close out the month with a college-focused push, Extra Power lands at Carna Tenda in Uberlândia (MG) on February 28, aiming straight at students in the Triângulo Mineiro.
Flying Horse doubles down on São Paulo’s college scene
Flying Horse concentrates on strategic hubs in São Paulo state, leaning into big-block energy and university audiences. On February 7, the brand joins Ressaca do Diabo in São Paulo city, integrating into the parade look with its logo on the sound truck, large flags, and sampling for hands-on trial.
On February 21, Flying Horse heads to Bloco Dia Zero in Piracicaba (SP), described as one of the most traditional college Carnivals in the state’s interior.
Fruit Shoot joins Carnival for families
For families, Britvic Brazil is bringing Fruit Shoot, Maguary’s kids’ juice line positioned around flavor, nutrition, and convenience. The brand will be present at the Clube Pinheiros Carnival Matinée in São Paulo on February 17, expanding the company’s footprint beyond street circuits.
Photo: Divulgação
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