Camarote Arpoador boosts brand experiences for Rio 2026

At Rio’s Sambadrome, Camarote Arpoador targets Carnival 2026 with brand activations, all-night food service, and a wellness focus

One of the most sought-after hospitality areas on Marquês de Sapucaí, Camarote Arpoador arrives for the 2026 edition with an experience-first plan: expanded structure, continuous services, and interactive activations designed to run throughout the parade nights.

Set in a strategic spot inside the Sambadrome, the venue aims to be more than a premium viewing area. The concept turns the box into a social hub, mixing entertainment, self-care, and food options built around the crowd’s flow from the first drums to the last float.

Superbet sponsors spaces and a samba stage

One key highlight is Superbet’s sponsorship, with the brand signing different areas inside the venue. Superbet also lends its name to the dedicated samba stage, featuring live performances during the night and reinforcing the idea of keeping the party in sync with the avenue.

Koleston debuts a new line with three beauty areas

In beauty and self-care, Koleston uses Camarote Arpoador to launch a new product line. The activation includes three exclusive experience areas focused on interactivity, sensory engagement, and giveaways—an increasingly common approach at major events.

All-night food service with Prezunic and Brahma em Casa

Food is positioned as an all-night service. Prezunic signs the cold cuts and salads station, built around self-service refrigerators for quick access throughout the stay.

The official draft beer comes from Brahma em Casa, available across all taps in the space, including the front boxes and VIP areas. The goal is to keep service running smoothly deep into the night.

Wellness: flavored water and whey protein

Wellness is another pillar for 2026. In partnership with gym chain Fábrica de Monstros, the venue will feature flavored-water machines and whey protein distribution, offering hydration and supplementation during the long parade hours.

Alongside the brand activations, Camarote Arpoador highlights comfort, privileged parade views, air-conditioned areas, premium services, and programming that runs in parallel to the show on the avenue.

Organizers also expect a crowd of influencers, artists, and cultural and business guests, reinforcing the venue’s status as a key meeting point during Rio’s Carnival.

Photo: Agência Labi