Four sold-out nights at Anhembi and the “República do Pagodinho” concept mark CBB’s 26th edition at Brazil’s biggest Carnival.
Camarote Bar Brahma closed out Carnival 2026 cementing its place at the heart of Brazil’s biggest street party. Across four sold-out nights at the Anhembi Sambadrome in São Paulo, the venue welcomed approximately 30,000 guests and deployed around 1,200 professionals per night. The 2026 edition also marked the CBB’s 26th anniversary.
The Pagodinho Republic
This year’s creative concept turned the Sambadrome into an immersive world built around the life and legacy of Zeca Pagodinho, the edition’s symbolic president. The iconic samba artist performed on two nights, delivering his greatest hits while his signature humor, aesthetics, and bohemian spirit shaped every corner of the venue’s décor and atmosphere.
Lineup and highlights
The program spanned samba, pagode, pop rock, and axé, featuring beloved names such as Alcione, Mart’nália, Bell Marques, and Durval Lelys. Sabrina Sato, the CBB’s queen for a decade, once again split her Carnival between Rio de Janeiro and São Paulo. Thelminha, the camarote’s godmother, capped the festivities by leading Mocidade Alegre to the championship title.
With the FIFA World Cup on the horizon, the venue bridged football and Carnival. Brazil national team head coach Carlo Ancelotti attended alongside former players Vampeta, Denilson, and Júnior. Major brands activated throughout the event, including O Boticário, Omoda & Jaecoo, Movida, and Beats.
São Paulo, Brazil’s Carnival capital
“Mobilizing around 1,200 professionals per night and bringing together approximately 30,000 people over the course of the event shows the scale of this project. CBB directly contributes to the Carnival production chain and to positioning São Paulo as the stage for the country’s greatest cultural spectacle.” — Caire Aoas, partner at Diverti, a DVT Group company responsible for CBB
“São Paulo’s Carnival evolution is undeniable — it has become the biggest in Brazil. More than 16 million people take part between street parties, private events, and the samba school parades at Anhembi. Camarote Bar Brahma is the highlight of that celebration, delivering a monumental experience and, once again, selling out all four days.” — Gui Marconi, Vice President of DVT Group
Camarote Bar Brahma continues to grow as one of Brazil’s premier entertainment platforms — a strategic stage for brands and artists seeking to connect with the country’s most iconic cultural event.
Info
Official website: https://www.camarotebarbrahma.com.br/home.html
Photo: Pridia
