Brazil’s national team coach lands in Salvador on Friday (13) for cultural immersion in Salvador, São Paulo and Rio, invited by Brahma, in World Cup year.
Brazil’s national team coach, Carlo Ancelotti, arrived in Brazil this Friday (13) for an unprecedented experience: a cultural immersion in Carnival, invited by Brahma. The journey is part of the “Tá Liberado Acreditar” (It’s Okay to Believe) campaign and marks the connection between sports and the country’s biggest popular celebration in a World Cup year.
The Brazilian cultural tour begins in Salvador, where “Mister” was welcomed in grand style. In the capital of Bahia, Ancelotti will experience the impact and excitement of the Barra-Ondina Circuit with Léo Santana as host. The coach will feel the contagious energy of street bands and get to know the tradition of Bahian street Carnival up close.
From Salvador to São Paulo
After his time in Salvador, the coach heads to São Paulo’s Carnival this Saturday (14) at Anhembi. There, the schedule includes a special conversation with five-time world champions Denilson, Vampeta and Júnior on Charla Podcast, which takes place inside the Bar Brahma box suite. The meeting promises to reveal behind-the-scenes stories from Brazilian football.
Grand finale in Rio
The tour’s final stop takes place on Sunday (15) in the Marvelous City. Ancelotti will celebrate Rio’s Carnival at Box Suite Nº1 at Sapucaí alongside Ronaldo Fenômeno, in a World Cup warm-up atmosphere. The visit to Marquês de Sapucaí represents the pinnacle of the Italian coach’s cultural immersion in Brazilian culture.
Brahma’s initiative aims to bring the new national team commander closer to the country’s popular traditions that he will represent at the World Cup. The Carnival immersion allows Ancelotti to learn about different Brazilian cultural expressions and strengthen bonds with fans before the tournament.
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