Terra turned Brazil’s street Carnival into a brand showcase, mixing live experiences and digital activations that reached 3 million revelers and 52 million impacts.
In Carnival 2026, Terra became a top marketing ally for major brands aiming to expand their presence in Brazil’s biggest celebration. Through partnerships across street blocks, digital content, and VIP lounges, the platform created engaging, high-visibility experiences.
Impactful experiences nationwide
Across 25 major blocks, live activations reached 3 million partygoers, generating more than 52 million digital impressions. Magalu stood out with water sprays, sunscreen, glitter, and Olinda’s iconic giant doll inspired by its mascot, Lu.
Popeyes gave away branded hats and accessories, while Mercado Pago combined utility and branding by setting up shaded rest areas and phone charging stations in top São Paulo parades.
In Rio, Bluefit energized partygoers with warm-up sessions at the “Bangalafumenga” and “Banda do Recreio” blocks. Meanwhile, Gol and Visa boosted digital visibility by sponsoring Terra’s editorial coverage from the Sapucaí parade.
Omo split its activation between a photo area at Camarote Brahma Salvador and Bell Marques’ iconic Barra-Ondina parade, distributing branded bandanas to revelers.
“Terra strengthened its position in Carnival 2026 as a strategic partner for brands connecting with millions of revelers,” said Claudia Demase, Director of Terra & Vivo Ads.
Photo: Publicity
