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Carnival and wine: from Dionysus to Perrito in Brazil

The wine that fueled Dionysian rites and Roman bacchanals now inspires a Brazilian label: Perrito arrives for Carnival in red, rosé and white

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Long before Carnival became Brazil’s biggest street celebration, its symbolic roots were already intertwined with wine. In Antiquity, festivities devoted to Bacchus in Roman culture and Dionysus in Greek tradition brought together music, dancing, masks and harvest rituals. At the center was a drink that signaled abundance, shared joy and transformation.

From Bacchus and Dionysus to Carnival’s spirit

In those ancient gatherings, wine was more than a beverage. It worked as a social language. The temporary suspension of rules, role reversals and a push for freer expression are traits that traveled through time and helped shape the core of Carnival. The idea of excess as catharsis, fueled by creativity and theatricality, is part of that same legacy.

That is why today’s Carnival—built on encounters, costumes and music-filled streets—still echoes an old cultural memory. The connection remains current: wine and Carnival share the same impulse toward togetherness and celebration.

Perrito: a Brazilian wine entering the story

This historic bond gains a contemporary chapter with Perrito, a Brazilian wine created by wine hunter Vicente Jorge, founder of Enclos Vinhos. The label comes from an emotional, personal story tied to joy and conviviality—values that align with Carnival’s original spirit.

The name and concept pay tribute to Marquinhos, the family pet and the dog of Bruna, Vicente Jorge’s daughter. The message is simple: a wine made for toasting happy moments, with an accessible, people-friendly profile for different kinds of Carnival gatherings.

Three styles for summer heat and street plans

Versatile and approachable, Perrito comes in three versions: red, rosé and white. For peak summer weather, the rosé and white are positioned to be served well chilled, matching the heat and the pace of Carnival days.

The red also fits into refreshing serves, such as sangrias and mixes with fruit and ice. That flexibility broadens how people can enjoy the wine across parties and audiences, reinforcing its value-driven, democratic positioning.

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Website: https://www.enclos.com.br/

Instagram: @perritowine

Photo: Disclosure

Carnival and wine: from Dionysus to Perrito in Brazil
Photo: Courtesy
Carnival and wine: from Dionysus to Perrito in Brazil
Photo: Courtesy
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