World’s largest pizza chain returns to Marquês de Sapucaí for third consecutive year with exclusive PEPPERON1 flavor, available at Camarote N1 and nationwide through February 28.
Domino’s Pizza marks its presence at Rio de Janeiro’s Carnival for the third time, bringing to Camarote N1 at Marquês de Sapucaí a differentiated gastronomic experience during the Special Group parades. The chain will offer fresh-dough pizzas, hand-tossed and baked on-site, directly in the hottest spot of Rio’s celebration.
The highlight is the flavor created especially for this activation: PEPPERON1, prepared with cheese, pepperoni, black olives, and basil. The name directly references the partner venue and will be available all-you-can-eat for guests at the location.
Pizza on the samba runway
The brand’s strategy goes beyond food distribution. At Camarote N1, revelers watch the entire operation live: from dough preparation to the moment the pizza comes out of the oven. The activation positions Domino’s as a protagonist in major events of unity and entertainment in the country, placing the product at the center of the celebration.
Being at Sapucaí, inside one of Carnival’s most iconic venues, is a way to celebrate together with our consumer. Domino’s is about sharing moments, and carnival is one of the greatest symbols of that connection in Brazil Gabriel Ferrari, CMO of Domino’s Pizza in Brazil
Tatianna Oliva, founding partner of Cross Networking, responsible for the partnership, reinforces the alignment between brands: “We strongly believe in taking the Camarote Nº1 experience beyond the physical space. When we learned about Domino’s proposal, the alignment became clear: a pizza made fresh, exactly like everything we do within our platform. Having a pepperoni N1 pizza doesn’t just reinforce what we want to be, but what we already are. That’s the role of partnerships — and that’s the role Cross Networking plays: taking the Nº1 experience beyond Marquês de Sapucaí, beyond our events, and allowing more people to experience what is truly number one.”
Carnival flavor nationwide
PEPPERON1 isn’t restricted to Sapucaí. Through February 28, the flavor will be available at all chain locations in Brazil and can be ordered via website, app, phone, or WhatsApp. The initiative allows consumers across the country to experience the same offering provided at Camarote N1, even far from the avenue.
PEPPERON1 is intensity, bold flavor, and an experience that goes beyond the obvious. We want those in the stands, at street parties, or at home to also feel part of this celebration Gabriel Ferrari, CMO of Domino’s Pizza in Brazil
Service Information
Domino’s Pizza PEPPERON1
Available through February 28
Orders: Domino’s Pizza website, app, phone, or WhatsApp
Photo: Press Release
