“It’s Carnival. Let Dorflex deal with it” anchors a 2026 push with hydration and rest hubs for street revelers nationwide, plus a big focus on Olinda.
When Carnival hits full force—hours on your feet, nonstop hopping between street parties, and steep climbs—Dorflex wants pain off center stage and the reveler in the spotlight. That’s the premise of the brand’s Carnival 2026 campaign, built around empathy, humor, and practical services designed for the real pace of Brazil’s street festivities.
Reveler as the lead, Dorflex as the backup
Under the line “It’s Carnival. Let Dorflex deal with it,” the campaign leans into a familiar reality: multiple days of partying, long walks, constant movement, and the body pushing back mid-route. Instead of fighting that rhythm, Dorflex positions itself as support so people can keep going through Ash Wednesday without letting discomfort steal the moment.
Created by Publicis, the work adopts a service-forward tone and aims to feel close to how street Carnival actually plays out: messy, intense, and unforgettable—if you can keep up.
“Carnival is one of the most intense moments in Brazilian culture, and Dorflex understands pain can’t be the protagonist of that experience.”
The statement comes from Yisell Castillo, Dorflex’s Head of Marketing, who says the brand wants to stand beside revelers so they can enjoy “each street party, each climb, and each day of celebration.”
Multiplatform media, from TV to apps
The plan is described as robust and multiplatform. It includes a TV spot airing regionally in Pernambuco and a national digital rollout across YouTube and social platforms. The strategy also features contextual placements on Pinterest, activations in apps such as Uber, and in-store execution at points of sale.
Hydration tents and quick services at pharmacies
On the ground, Dorflex is betting on Carnival-themed packaging and “Support Hubs for Revelers” at partner pharmacies. Outdoor tents offer water for hydration, quick hair styling and makeup, interactive moments with giveaways, and product sampling for Targifor—another well-known brand from self-care pharma company Opella.
Activations run Saturday through Monday of Carnival, from 10 a.m. to 5 p.m., targeting the stretch when fatigue typically catches up—and when a short break can decide whether someone makes it to the next bloco.
Olinda gets a dedicated “Reveler Space”
Regionally, Olinda stands out in the Dorflex strategy. Known for its intense street Carnival and historic hills, the city becomes a natural stage to highlight physical effort. The brand’s Reveler Space there promises hydration, massages, a rest area, and interactive activations with giveaways.
With the initiative, Dorflex aims to reinforce everyday relevance and connect to local culture with a straightforward message: when the party is big, pain doesn’t have to set the tempo.
Service info
Support Hubs for Revelers
Hours: 10 a.m. to 5 p.m.
Drogaria São Paulo – Jardim Paulista, Pinheiros – São Paulo (SP)
Drogaria Iguatemi – Itaim Bibi – São Paulo (SP)
Farmais – Luz – São Paulo (SP)
Promofarma – Santa Cecília – São Paulo (SP)
Drogaria Araújo – Castelo, Santa Tereza – Belo Horizonte (MG)
Drogaria Lucena – Santa Amélia – Belo Horizonte (MG)
Droga Clara – Alípio de Melo – Belo Horizonte (MG)
Pague Menos – Bairro Novo, Casa Caiada – Olinda (PE)
Farmácia Permanente – Bairro Novo – Olinda (PE)
Farmácia Permanente – Jaqueira – Recife (PE)
Drogarias Pacheco – Barra da Tijuca – Rio de Janeiro (RJ)
Drog Dias Ferreira – Leblon – Rio de Janeiro (RJ)
Drog Praia da Barra – Barra da Tijuca – Rio de Janeiro (RJ)
Drogaria Venâncio – Tijuca – Rio de Janeiro (RJ)
Drogasmil – Jacarepaguá – Rio de Janeiro (RJ)
Drogaria Globo – Graça – Salvador (BA)
Pague Menos – Graça – Salvador (BA)
Regional activation | Reveler Space in Olinda
Hours: 10 a.m. to 5 p.m.
Location: Rua do Amparo, 110, Olinda
Photo: Press Office handout
