Eudora debuts at Bahia Carnival with a beauty bar in Camarote Salvador, showcasing Turbo makeup launches and Volume Imediato hair amid influencers like Jade Picon.
Signature activation boosts Bahia growth
The Grupo Boticário brand lights up Camarote Salvador with makeup and hair services. It’s their first Bahia Carnival gig after activations since 2022 elsewhere.
Bahia drives Eudora‘s top growth in Brazil. Spontaneous awareness jumped from 24.8% in early 2024 to 31.5% in 2025.
Bahia, beyond its cultural prominence nationwide, is a key territory for Eudora. The brand strengthens ties by genuinely connecting with each region, valuing cultures, behaviors, and expressions. Carnival solidifies as one of our top annual moves.
Said Jacqueline Tobaru, Director of Regional Marketing Communication Network at Grupo Boticário.
Star squad and hot launches
Jade Picon and Silvia Braz, Eudora Siàge ambassadors, join Ary Mirelle and creators from five regions. Outfits feature exclusive accessories by Beatriz Navaz and Carlos Penna.
The bar has eight pro stations for touch-ups. Spotlight on Make Turbo line: Turbo Dimension Mascara for multidimensional volume; Quarteto Turbo Shadow Palette from matte to shimmer; Turbo Brow Pencils in three shades.
Hair star: Eudora Siàge Volume Imediato, official launch February 19. It strengthens strands, cuts breakage, adds instant volume.
Beauty journey starts pre-event, flows into the camarote with roaming services. Built for non-stop party glamour.
Photo: Press Release
