Hering’s fish swarm Rio’s Marquês de Sapucaí. The brand designs the official Nosso Camarote t-shirt with iconic school of fish and Copacabana boardwalk prints for Carnival 2026.
Hering debuts at Sapucaí’s top camarote
Hering, from Azzas 2154 Group, dives into Rio Carnival 2026. It handles creative identity and production of t-shirts via the World T-Shirt icon. Prints feature the fish school logo and Copacabana boardwalk, a Rio symbol. Champions parade gets a two-fish edition.
Carnival is Brazil’s top cultural expression. Nosso Camarote brings Brazil’s basics to the heart of the party. Our fish spark connections on the World T-Shirt, blending comfort and versatility.
Fernando Porto, Hering CCO, emphasizes cultural revival.
Cultural ties at Nosso Camarote
Santiago Vieira, Nosso Camarote CEO, praises the match. The spot fosters real brand-public links at Marquês de Sapucaí.
Nosso Camarote goes beyond fun. Hering adds identity and duty, echoing Brazil at Sapucaí.
World T-Shirt: sustainable star
100% cotton World T-Shirt shines eco-efficient. Side-seamless, it cuts water and energy by 33%. Reduces textile waste 30%. Carbon neutral through Atlantic Forest planting. Over 30 years, saved 5,000 tons CO₂ and 900,000 m³ water.
Customization at Hotel Nacional
Action kicks off at Nosso Camarote‘s Hotel Nacional meetup, Rio. Exclusive spot lets fans customize tees with sea and fish trims. Fashion, culture, and green vibes pulse in Rio’s carnival core.
Photo: Press Release
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