iFood becomes official sponsor of Rio’s street carnival, bringing Léo Santana to Bloco da Gold and vibrant activations for ultimate revelry.
Spotlight on iconic blocs
iFood sponsors street carnivals in Salvador, São Paulo and Rio de Janeiro. The brand deepens ties to Brazilian culture.
In Rio, it backs official calendar blocs. Highlights include Bloco da Gold with Léo Santana and CarnaVoz in Complexo do Alemão.
Actions span pre, during and post-Carnival. Revelers enjoy special activations, gifts and joyful Brazilian experiences.
“Carnival embodies a key part of national identity, and iFood sees this investment as boosting local economy, entrepreneurship and culture.”
Ana Gabriela Lopes, CMO of iFood.
The “iFood é Tudo Pra Mim no Carnaval” campaign features Léo Santana as ambassador. It celebrates the app in daily life and big festivities.
Across cities, it honors local vibes and unites millions in joy.
Photo: Disclosure
