From Sapucaí’s frisa area to Copacabana’s beach, Lecadô sets pop-up sales points and spotlights combos and flavored mate for Carnival 2026.
Rio’s classic sweets-and-snacks brand is rolling out a Carnival schedule designed to stay close to revelers. Beyond street-bloc activations, Lecadô is also pushing special snack options across its 31 stores.
Lecadô at Carnival Fan Fest in Copacabana
The run starts at Carnival Fan Fest, a free event built right on Copacabana Beach near Posto 3. Activities go through February 21, and Lecadô will operate an on-site sales point during the event.
Sales point at Marquês de Sapucaí
At the Sambadrome, Lecadô will set up in the area under the frisas during Série Ouro parades on February 13 and 14, plus the Grupo Especial shows from February 15 to 17. The goal is simple: quick food without missing the parade energy.
On the menu are chicken coxinhas, baked pastries, cake-in-a-cup, brownies, and brigadeiros, along with combos that bundle savory bites, sweets, and soda. The brand says everything follows its traditional recipes, focused on quality and flavor.
Flavored mate hits the street blocs
On the street-bloc side, the spotlight goes to the Flavored Mate line launched in 2026. The flavors are tangerine, passion fruit, peach, Sicilian lemon, and a zero-sugar natural mate option.
The campaign features influencers creating content while joining the blocs and drinking mate from customized cups. The brand’s mascot, Leca, will also appear at Bloco Fogo e Paixão, which parades on February 8 in downtown Rio.
“Our mission is to deliver the best consumption experience through our products to celebrate special moments.”
According to Agata Russo, Lecadô’s marketing manager, Carnival is a strategic time to deepen ties with consumers because it reflects Rio’s joy and lifestyle. “We want to be increasingly present in our customers’ celebrations and happy moments, wherever they may be,” she says.
Trio Folia combos across 31 stores
In stores, the push is the Trio Folia lineup, built around three combo options. Trio Coxinhas (starting at R$ 33.90) includes three snack-size units of its best-selling item. Trio Fatias (starting at R$ 46.90) lets customers pick three cake-slice flavors, with an optional baba-de-moça or dark-chocolate sauce. The Combo Especial (starting at R$ 35.90) includes one snack-size coxinha, one cake slice, and a cup of soda.
Russo notes that malls pack Carnival programming and leisure at this time of year, and Lecadô has 21 locations inside shopping centers. The idea is to offer practical options to eat solo or share with family and friends—before or after a movie, or at kids’ Carnival parties.
Beyond Rio, Niterói, and São Gonçalo, the combos are also available via delivery through the Sales Center at (21) 3900-7228, WhatsApp (21) 96014-4111, and iFood. Store addresses and phones are listed at https://www.lecado.com.br/lojas
Service
Carnival Fan Fest: free event on Copacabana Beach (Posto 3), running through February 21, with a Lecadô sales point
Lecadô at Sapucaí: sales point under the frisas, Série Ouro on February 13–14; Grupo Especial from February 15–17
Bloco Fogo e Paixão: February 8, downtown Rio, featuring the Leca mascot
Trio Folia: Trio Coxinhas (from R$ 33.90); Trio Fatias (from R$ 46.90); Combo Especial (from R$ 35.90), available in 31 stores and via delivery
Delivery: Sales Center (21) 3900-7228; WhatsApp (21) 96014-4111; iFood
Lecadô stores: CENTRO: Rua do Rosário, 167
SOUTH ZONE: Shopping Rio Sul; Largo do Machado (Galeria Côndor); Botafogo (Rua Voluntários da Pátria, 45); Metrô Ipanema
TIJUCA: Shopping Tijuca; Shopping 45; Tijuca (Rua Santo Afonso, 320)
NORTH ZONE: Norte Shopping; Shopping Nova América; Carioca Shopping; Madureira Shopping; Méier (Rua Dias da Cruz, 111); Ilha do Governador (Jardim Guanabara, Rua Colina, 60)
BARRA and RECREIO: Barra Shopping; Shopping Downtown; Shopping Metropolitano; Américas Shopping; Recreio Shopping
JACAREPAGUÁ area: Shopping Park Jacarepaguá; Freguesia (Estrada dos Três Rios, 271/loja D); Taquara (Rua Avenida Nelson Cardoso, 1141); Vila Valqueire (Rua das Rosas, 37/loja C); Shopping Cristal Mall (Camorim)
WEST ZONE: Bangu Shopping; Parque Shopping Sulacap; Smart Campo Grande
NITERÓI: Plaza Shopping; Icaraí (Rua Gavião Peixoto, 92)
SÃO GONÇALO: Partage Shopping
More info: https://www.lecado.com.br
Photo: Divulgação
