At Rio’s Champions Parade, Marina Ruy Barbosa wore Cult Gaia’s newest NY runway piece — standing beside founder Jasmin Hekmat on her first-ever visit to Brazil.
Straight from the New York runway to the Sambadrome
On the night of February 21, the Marquês de Sapucaí Sambadrome hosted one of Rio Carnival‘s most iconic nights — the Champions Parade — with an unexpected fashion moment. Brazilian actress Marina Ruy Barbosa arrived at the Camarote Alma Rio wearing a look straight from Cult Gaia‘s latest collection, which had debuted just six days earlier, on February 15, at New York Fashion Week.
By her side was Jasmin Hekmat, Founder and Creative Director of the Los Angeles-based brand, making her very first trip to Brazil. Their appearance together at one of the world’s most celebrated cultural events was more than a fashion statement — it marked Cult Gaia‘s meaningful arrival into Brazil’s fashion consciousness.
Why Carnival was the perfect debut for Cult Gaia in Brazil
Known for its sculptural silhouettes, sensuality, and art-forward aesthetic, Cult Gaia shares a natural visual language with the extravagance of Rio Carnival. Jasmin Hekmat’s choice to experience Brazil for the first time through the Champions Parade speaks to how the event has evolved into a global cultural and fashion destination.
Marina Ruy Barbosa, a longtime ambassador for the brand, brought that connection to life by wearing the freshest piece from their runway. She has consistently served as a bridge between international fashion houses and Brazilian audiences — and this night was no exception.
Both wore Cult Gaia that evening — Marina in a look from the February 15 New York runway, and founder Jasmin Hekmat experiencing Brazil for the very first time.
Rio Carnival’s growing role on the global fashion map
Rio Carnival has firmly established itself as a fixture on the international fashion calendar. International brands increasingly see the celebration as a high-visibility platform, and Cult Gaia‘s presence at the Sambadrome underlines that shift. The festival is no longer just a cultural event — it’s a stage for global fashion storytelling.
Photo: Press Release
