Mynd presents strategies and blocks for Carnival 2026 with cultural impact and activations across Brazilian cities.
Mynd kicked off Carnival 2026 at an event featuring Wenny Isa, Lexa and Bloco Vou de Táxi.
The gathering brought together artists, creators, brands and partners to unveil strategies and activations for the festivities.
The agency boasts expertise with over 100 activated blocks and 60 strategic sponsorships in Brazilian cities.
As Latin America’s top influence marketing specialist, Mynd connects brands, artists and communities.
“When we unite creativity, strategy and culture, the impact is unlimited. We enter this season with over a decade of experience building narratives and activations that transform blocks, streets, suites and platforms into true stages of connection. Our commitment is to continue amplifying Carnival’s power, diversity and cultural presence, bringing brands, artists and communities closer together. What we present today is just the beginning of a year promising even more integrated, relevant and unforgettable experiences”, states José Cirilo, CMO of Mynd.
Carnival 2026 Highlights
Bloco da Pabllo
The project returns with a historic edition celebrating 10 years of Pabllo Vittar‘s career.
The parade brings together all eras of the artist through São Paulo streets.
Bloco Modo Surto
Luísa Sonza delivers a new edition after gathering over 120 thousand people in 2025.
The block promises grandeur, special performances and signature participations.
Bloco da Preta
Since 2009, the block honors Preta Gil‘s trajectory with vibrant energy.
Feyjão performs the repertoire that marked generations in the parade.
Partner Blocks
Mynd leads blocks by Léo Santana, Bell Marques, BaianaSystem, Timbalada, Xanddy Harmonia, Durval Lélys, Psirico, Banda EVA, Lauana Prado, Xamã, Bloco Vou de Táxi and Bloco da Lexa.
Each project features unique identity and high social media engagement.
Isabelle Nogueira takes center stage as muse in Rio de Janeiro for 2026.
She boosts representation and will be honored in the samba enredo of school G.R.C.E.S. Presidente Vargas in Manaus.
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