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Pedro Sampaio Channels Dona Herminia at Carnival

Pedro Sampaio stunned fans by kicking off Salvador Carnival as Dona Herminia, Paulo Gustavo’s beloved character, during his Barra-Ondina Bloco show this Thursday (12).

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The singer turned the stage into a tribute to Brazil’s heartfelt pop culture. His costume, drawn from My Mom Is a Piece of Work 3, blends fashion flair with comedy.

Iconic Outfit Breakdown

Stylist Marcell Maia reimagined the movie poster. Over-the-top bobs became a cap and cape, turning comic gestures into dynamic stagewear.

Herminia already has her own exaggerated aesthetic. We turned that identity into styling elements like the cap and bob cape, bringing humor plus visual punch.
Marcell Maia, stylist

For Pedro Sampaio, it’s pure emotion. “Carnival is collective, shared memory. Bringing such a loved character celebrates that direct bond with fans.”

This year’s visual theme honors Brazil’s quirky icons. Outfit details: Brand Artemisi Gallery; Cap, headpiece, and bob cape: Slug Props.

Photo: Press Release

Pedro Sampaio Channels Dona Herminia at Carnival
Photo: Courtesy
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