Reserva returns to Camarote Salvador with customization focus

Reserva signs Camarote Salvador’s 2026 official T-shirt and adds an on-site customization space so guests can transform their piece during Carnival For the second year in a row, Reserva—the menswear brand under Grupo AZZAS 2154—teams up with Camarote Salvador, one of Brazil’s most iconic Carnival venues. In 2026, the brand creates the lounge’s official T-shirt and expands its presence with an exclusive space dedicated to personalizing the garments. The move speaks to a Carnival increasingly driven by identity and self-expression. Beyond the designs created for each day of the event, the customization area invites guests to take part in the creative process, reshaping their own T-shirt and turning fashion into an active experience. Instead of simply wearing a look, attendees can intervene in it. The activation reinforces Reserva’s view of fashion as a cultural language—one that stays alive inside the celebration—especially in a venue that has become a showcase for style and behavior during Carnival. Reserva Prime customers also receive exclusive perks throughout the event, including ticket discounts, a priority line at the meeting point, and interactive activations.

“O Carnaval é um território essencial para a Reserva, porque traduz os nossos valores como a criatividade, a brasilidade e a conexão com as pessoas. Assinar as camisetas de um dos principais camarotes reforça este olhar para a moda como expressão cultural e parte viva da experiência dessa celebração”, afirma Joana Bittencourt.

With its 2026 Carnival strategy, the brand also underscores a broader national expansion plan. Reserva is strengthening its footprint across Brazil, with a special focus on the Northeast, described as a key region for growth. By linking product, experience, and audience participation, the partnership with Camarote Salvador positions Reserva as a brand closely tied to Brazilian culture, growing both physically and symbolically in new markets. Photo: Divulgação