Sabrina Sato joins Camarote Nº1 ownership, drawing Havaianas as new sponsor amid 35 years of luxury with Colcci and Brahma at Rio’s iconic Sambódrome.
35 Years of Carnival Prestige
The Camarote Nº1 marks 35 years at Marquês de Sapucaí. It eyes 25% business growth in 2026. Set for February 15, 16, 17, and 21, it delivers elite experiences.
Sabrina Sato and Karina Sato now partner in the venture. This shift pulls in fresh sponsors. Havaianas debuts in sector 2 with activations at the meeting point and suite. It brands the official flip-flops for comfort and style.
Brands Shaping the VIP Vibe
Brahma holds naming rights as official beer. Self-service stations feature its lineup. Pernod Ricard supplies Beefeater, Absolut, and Chivas for cocktails.
Salton adds award-winning sparklers. Ballena offers creamy Tequila liqueurs in strawberry, chocolate, caramel, and coconut flavors. A custom-themed lounge awaits guests.
Colcci designs the coveted event T-shirts. Beauty stations feature La Roche-Posay, Cerave, and Dove Hair in the lounge and suite.
“The Camarote has become a powerful showcase for brands aiming to connect with Brazil’s biggest cultural celebration”, says Ju Ferraz, Nº1 partner and sponsorship lead. “The Nº1 experience is unforgettable on its own. It becomes even more memorable when we create, with partners, spaces that extend beyond the four days and become part of guests’ lives”, adds the executive, who in 2026 gains Karina Sato’s expertise in sponsorships.
Custom Activations and Dining
More partners include Red Bull, BYD, Cacau Show, Biasá Home, and Vanish. Domino’s runs a third-floor pizzeria with exclusive Pepperon1 pizza. Maturatta returns with its burger spot.
Licensed products feature Bagaggio, Brofitwear, Nannacay, Orientavida, TUC Glasses, Zeferino, Cidades Invisíveis, Trussardi, Hisha, PB Arts, Camila Klein, ONOM, EAX Parfum, and Bees.
Event Details
Camarote Nº1 2026
Dates: February 15, 16, 17, and 21
Venue: Sector 2 – Sambódrome da Marquês de Sapucaí
Tickets: http://www.ticketmaster.com.br/event/camaroten1
Pricing: Women – from R$4,550.00 | Men – from R$4,550.00
Photo: Press Release
