At Rio’s Sambadrome, Salton powers Camarote N°1’s open bar and expands its espumantes Salton activations to VIP boxes and Azul flights ahead of Carnival 2026.
Espumantes Salton at Carnival 2026
Known nationwide for sparkling wine, the brand is rolling out a packed schedule designed to match Carnival’s mood: light, joyful, and made for toasts—from pre-party moments to post-parade meetups.
In Rio de Janeiro, the biggest stage of the season, Salton is the official sponsor of Camarote N°1, one of the most sought-after spaces along the parade route. During the shows, guests will find Salton Ouro labels available in the open bar.
The company also extends its footprint across other Rio VIP venues, including Camisa 10, Explode Coração, Favela, and King, widening its presence across the city’s Carnival hospitality circuit.
Nationwide schedule, city by city
In São Paulo, Salton joins Camarote Essepê, again featuring Salton Ouro. In Brazil’s Espírito Santo state, the brand appeared at Camarote Vix on February 6 and 7, 2026, bringing an early taste of Carnival energy to the calendar.
In the Northeast, Salton is part of Salvador’s Camarote Band and runs activations tied to Recife’s Galo da Madrugada, plus events in Olinda during the season.
Azul flights add a pre-Carnival toast
Salton is also taking the celebration onboard. Partnering with Azul Linhas Aéreas, the brand will offer a tasting from February 10 to 14 on flights departing Campinas (Viracopos) to Brasília, Porto Alegre, and Recife.
Passengers will be able to sample Salton Brut, bringing a festive touch to the trip itself and turning travel time into part of the experience.
“Nossos espumantes combinam com tudo, inclusive com o Carnaval. Eles acompanham desde os grandes eventos até os encontros mais espontâneos, sempre levando frescor e leveza. Estar presente em momentos tão diversos reforça nosso propósito de brindar a vida como ela é, com alegria e autenticidade”, destaca Luciana Salton, diretora executiva da vinícola.
“A presença de marcas como a Salton nos nossos voos contribui para enriquecer a experiência dos clientes, trazendo leveza e um toque de celebração para a jornada. Queremos que o trajeto seja tão especial quanto o destino e, ao integrar ações assim ao nosso serviço, garantimos que o clima de celebração acompanhe o cliente desde a decolagem”, destaca Tariana Cruz, gerente geral de Marketing e Produtos da Azul.
Digital push and TV visibility
Alongside on-the-ground activations, Salton is boosting its summer campaign, “Vai que o especial acontece agora,” across the brand’s social channels. The message connects audiences to stories, experiences, and toasts that fit the season’s spirit.
The company also reinforces the idea that sparkling wine can work beyond formal occasions, supported by recurring merchandising in traditional media, including Band’s “Jogo Aberto.”
Service
Rio de Janeiro: official sponsor of Camarote N°1 at the Sambadrome, open bar featuring Salton Ouro
Rio de Janeiro: presence at Camisa 10, Explode Coração, Favela, and King VIP boxes
São Paulo: Camarote Essepê featuring Salton Ouro
Espírito Santo: Camarote Vix (February 6–7, 2026)
Salvador: Camarote Band
Recife: activations at Galo da Madrugada VIP areas
Olinda: events and activations during Carnival season
Azul Linhas Aéreas activation: Salton Brut tasting February 10–14 on flights from Campinas (Viracopos) to Brasília, Porto Alegre, and Recife
Campaign: “Vai que o especial acontece agora” (brand social channels)
Photo: Disclosure
