Santa Lolla distributes exclusive kits in Trancoso for Carnival

Luxury brand returns to Terravista Airport during Carnival to distribute personalized bags and pouches, after impacting 1,900 people on New Year’s Eve.Santa Lolla makes its presence felt once again at Terravista Airport in Trancoso, Bahia, during February 13 and 14, 2026. The activation is part of the brand’s positioning strategy aimed at high-income audiences and expects an estimated flow of over 650 people.The activation distributes an exclusive kit consisting of a Shopper bag and a pouch with a special signature created for the occasion. The focus is on branding and awareness, strengthening direct connection with A and A+ consumers at one of the main arrival points to the Bahian destination.

New Year’s Eve success drives continuity

During New Year’s Eve 2025, Santa Lolla distributed a straw clutch accompanied by a structured box with the brand’s identity, impacting over 1,900 people. The initiative generated strong visibility and organic mentions among personalities such as Angélica and Luciano Hulk, Virginia Fonseca, and Tainá Militão, in addition to executives and entrepreneurs from the pharmaceutical sector.The return during Carnival reinforces the brand’s movement to go beyond traditional retail, gaining prominence in priority environments and being present during target audience leisure moments.

Premium strategy for 2026

The initiatives are part of Santa Lolla’s marketing plan for 2026, which prioritizes proprietary actions at strategic moments, high-impact activations, and connection with a highly relevant audience for the brand’s premium positioning.

Service

Website: www.santalolla.com.brInstagram: @santa_lollaAddress: R. Oscar Freire, 835 – Jardim Paulista, São Paulo – SP, 01426-003Hours: Mon. to Sat., 10am to 8pm, Sun. and holidays: 12pm to 6pmPhone: (11) 3061-0576Email: atendimento@sac-santalolla.com.brPhoto: Press Release