Elo ambassador attended historic Bloco Crocodilo show with Daniela Mercury at Salvador’s Carnival, marking three decades of the iconic route.
Sasha Meneghel attended Camarote Club on Sunday night (15) for a special moment in Brazilian culture. Invited by Elo and Bradesco, the model and entrepreneur watched the performance celebrating 30 years of the Barra-Ondina Circuit, one of the most important routes in Brazilian Carnival.
The Elo stage hosted Bloco Crocodilo with Daniela Mercury, the pioneering artist responsible for consolidating the circuit three decades ago. The Bahian singer helped strengthen the route that is now an international reference for the popular festival.
Authentic Brazilian identity strategy
Sasha’s presence at the event reinforces Elo’s connection with icons and historic moments of national culture. The action is part of a set of brand initiatives during Carnival 2026, with activations in the country’s main circuits.
Our partnership with Sasha, and with Bloco Crocodilo, is based on a genuine connection with Brazilian identity. Having her with us in the heart of Salvador’s Carnival, experiencing the festival authentically, materializes our strategy: we want to be more than a payment method; we want to be the brand that celebrates and provides the best experiences our country offers Jade Chemin, Executive Marketing Manager at Elo
About Elo
Founded in 2011 with a focus on debit and credit cards, Elo has expanded its operations to other businesses over the years. With a proprietary local technology platform, it offers greater agility and flexibility to meet customer needs.
The company operates through an extensive network of cardholders, commercial establishments, acquirers and issuers. With Brazilian DNA and a focus on innovation, it also offers customized solutions for companies, including tokenization platforms, fraud prevention, proximity payments via QR Code and NFC, as well as data consulting aimed at generating new business for its partners.
Photo: Press Release
