Skol launches Skol Zero Zero, Brazil’s first 0% alcohol and 0% sugar beer, during an exclusive event with Calvin Harris at Hotel Rosewood, São Paulo.
Just ahead of Carnaval 2026, Skol officially introduced Skol Zero Zero, the country’s first beer with no alcohol and no sugar. The launch took place on February 8 during an exclusive Meet & Greet with world-renowned DJ and producer Calvin Harris at Hotel Rosewood São Paulo.
The private event, designed for influencers and the press, was organized by http://faro.ag/“>faro.ag, a live marketing and brand experience agency. Celebrities such as Deborah Secco, Felipe Amorim, and Zé Vaqueiro attended the morning gathering.
A new way to celebrate
With only 12 kcal per can, Skol Zero Zero embodies a lighter and more conscious way to celebrate, without giving up the joy of Carnaval. The brand taps into a growing cultural shift toward moderation, balance, and mindful enjoyment.
Immersive brand experience
The Skol activation was designed to create organic interactions and visually engaging experiences. Faro.ag led four brand areas: institutional backdrop, scenic photo opportunity, product tasting, and press stage.
“The challenge was to integrate Skol Zero Zero into a pre-bloco event without changing its essence,” said Guilherme Stucchi, partner and commercial director at faro.ag.
Growing market
According to Euromonitor International, Brazil’s non-alcoholic beer consumption is expected to reach 885 million liters in 2026—seven times higher than in 2019. The Brazilian Beer Yearbook also recorded a 536% increase in production between 2023 and 2024, proving the category is now part of the country’s mainstream festive culture.
Photo: Divulgação
