4.7 million tourists flock to São Paulo for Carnival 2026, pumping R$ 7.3 billion into the economy with an average spend of R$ 1,543 per visitor.
4.75% Surge from 2025
Carnival 2026 cements São Paulo as Brazil’s prime party spot. CIET data from Setur-SP forecasts a 4.75% visitor jump over last year.
Spending covers hotels, food, transport and tours. Survey hits 140 key carnival towns statewide.
Carnival is one of the most vital times for São Paulo’s tourism and economy. These figures highlight our diverse offerings beyond big cities.
São Paulo’s Tourism Secretary notes job creation and cultural boosts across beaches, inland spots and resorts.
Green and Cultural Focus
88% of towns run eco-awareness campaigns for revelers. 90% curb environmental and heritage damage.
Efforts feature extra bins, eco-toilets and protected area controls. 93% leverage the fest for local tradition revival.
Street blocs and parades spread joy statewide. State-municipal planning ensures safe, profitable vibes.
Spotlight: São Luiz do Paraitinga in Vale do Paraíba draws over 150 revelers across five days.
Photo: Ken Chu / Setur-SP
