Revelers in Rio and Salvador score creamy glitter and explosive setups at Camarote Favela and Planeta Band, showing Takis intensity beats just spice.
Takis, from Bimbo Brazil, amps up Carnival 2026 in two top spots. It takes over Camarote Favela in Rio de Janeiro. In Salvador, it’s all about Planeta Band. Y’ALL crafted the whole vibe.
Activations That Push Boundaries
A custom cart offers Takis tastings. It features a creamy glitter dispenser for that avenue glow-up. Instagram-ready scenes burst with color. Ring lights nail the shots. Exclusive fans beat the heat.
Takis made its Brazil debut at Carnival and we’re thrilled to return for one of the country’s biggest events. We want to boost the consumer experience right where the fun happens, breaking routine and connecting with friends.André Ramello, VP of marketing, innovation, research and development at Bimbo Brazil
Handpicked influencers live-stream it all. The party turns into viral gold on Takis’ socials.
Shareable Intensity
“Every activation detail challenges fans to embrace intensity personally and shareably, extending the vibe beyond the moment,” says Yuji Nakamura, CMO at Y’ALL.
Event Details
Planeta Band Lounge Location: Ondina, Salvador Dates: Feb 12-17 Hours: 6 PM to 4 AM
Camarote Favela Location: Sambódromo, Rio de Janeiro Dates: Feb 13-17 and 21 Hours: 7 PM to 5 AM
Photo: Press Release
