Cinema chain hosts digital event on Instagram raffling a PS5 and gaming accessories to promote the movie ‘Alerta Apocalipse’.
Cine Araújo launched the digital campaign “Alerta Apocalipse” (Apocalypse Alert) on January 7th. This thematic action is part of the promotional strategy for the film of the same name, which hits theaters on January 22nd. The initiative will run for a month, featuring four weekly promotional contests with exclusive dynamics and rewards focused on the entertainment and gaming universe.
Inspired by the tension and creativity of the film, the campaign invites the public to interact on the chain’s social media. The plot of Alerta Apocalipse follows two employees of a self-storage company facing a global threat caused by a mutant organism. This scenario serves as the foundation for the challenges proposed to internet users.
Prizes and Dynamics
Each week, a new mechanic connected to the movie’s theme will be presented to engage followers. Confirmed prizes include a gaming chair, a gaming headset, a PlayStation 5 console, and PlayStation Store gift cards. The contests operate independently, requiring participation in the specific post for the current week.
To enter, participants must follow the official Instagram profile and follow the instructions in the posts. Complete rules are detailed at each new stage of the promotional action.
Service
Alerta Apocalipse Campaign
1st contest: announced 01/07 | results 01/12
2nd contest: announced 01/14 | results 01/19
3rd contest: announced 01/21 | results 01/26
4th contest: announced 01/28 | results 02/02
Where to participate: https://www.instagram.com/cinearaujooficial/
