On March 8, Cinemark invites moviegoers to bring any bucket for a 10L popcorn fill-up for just R$19 in its 2nd Popcorn Day edition.
The fan-favorite promotion is back. Cinemark will host the second edition of Popcorn Day, after last year’s viral success of the “Bring Your Bucket” campaign. Customers can bring any clean and waterproof container and fill it with up to 10 liters of salted popcorn for R$19.
In 2025, the action went viral, with fans showing off creative containers like coolers, laundry baskets, and even washing machines. More than 31 tons of popcorn were sold in a single day, making the event a cultural phenomenon among movie lovers in Brazil.
“Popcorn Day has revolutionized the movie theater experience in Brazil,” says Sabrina Salgado, Cinemark’s Marketing and Customer Director.
The special price remains R$19 for 10 liters—about two standard Cinemark buckets. Guests can make multiple purchases to fill larger containers, but refills are not available. All recipients must be clean and suitable for food.
The campaign, created by agency Magenta, includes a promotional film shown in theaters and on social media, while Atômica Lab leads influencer collaborations and fun digital content featuring the popular Porquinho da Paulista.
https://www.youtube.com/watch?v=Ucupyzvx8YQ
Event Info
Cinemark Popcorn Day – 2nd Edition
Date: March 8, 2026 (Sunday)
Price: R$19 (up to 10L of salty popcorn)
Where: All standard Cinemark locations. Not available at Prime cinemas: Iguatemi São Paulo, Cidade Jardim, Lar Center, Iguatemi Campinas Prime, Village Mall
Sales: App, website, ATM, and box office
Photo: Divulgação
